How Common Are Fake Yelp Reviews?

How Common Are Fake Yelp Reviews?

6 minute read Anyone who uses Yelp on a frequent basis, or relies on positive reviews to bolster their online reputation is likely familiar with the controversies surrounding fake Yelp reviews. The two most relevant reasons are: When people or businesses pay someone...
How Reputation Management Can Save Your Business

How Reputation Management Can Save Your Business

5 minute read Prior to the days of the internet and big search engines like Google, consumers learned of local businesses by way of direct mail, advertisements in the local yellow pages, word of mouth and reviews in newspapers. These days, however, the internet has...
Difference Between Features and Benefits: The Key to Selling

Difference Between Features and Benefits: The Key to Selling

6 minute read When it comes to online marketing, you want to list your product’s features and benefits that will entice your customers. However, most of the time, only a list of features is presented, because it is difficult to determine the difference between...