What Are Flyers & Sell Sheets?
Many people use these terms interchangeably. Whether you call them flyers or sell sheets, these are informative, one-page marketing tools that showcase a product, service or event. Since you only get one chance to make a great first impression and get your point across, the design of your flyers can have a direct impact on your returns or branding efforts.
Flyer graphic design is an art. Utilizing all of the principles of design correctly and within one cohesive piece is key. There are several flyer layouts including full, half, and quarter pagers. Depending on how these will be distributed or posted, either one or both sides of the flyer will be designed.
- Balance and alignment
- Movement and flow
- White space
What Can Flyers & Sell Sheets Be Used For?
You can use flyers and sell sheets at trade shows, conventions, parades, as folder inserts, or repurpose into an email campaign. They are an efficient and cost-effective way to increase your brand’s awareness.