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Education Industry Case Study

Increased Online Visibility, Leads & Sales In A Highly Competitive Market

Lead Generation

Cosmetology & Spa School

Online marketing case study. Doesn’t include our assisted offline enrollments and salon sales.

$79:1

ROI

40%

Increase

in online visibility.

298%

Increase

in monthly leads.

48%

Increase

in quarterly sales.

education web and marketing case study execution
We spent way too much money in the past with big companies, and have never received the quality of service and results that we received from Tag Marketing.
Ned & Genta Halimi, Owners – Cosmetology & Spa Institute

Challenges

  • Beauty education industry is highly competitive
  • Not getting found locally
  • Reliant heavily on cold calling
  • No lead nurturing process
  • Understaffed
  • Less locations compared to competitors in area
  • Needed to separate salon from school
  • Mobile site is hard to navigate

Strategy

  • Target more specific audience
  • Create local presence for each school’s surrounding area
  • Content marketing to peak visitors interest including blogs & commercials
  • Effective landing page design to convert more leads
  • Increase qualified inbound leads to wean off unqualified outbound leads
  • Setup and integrate CRM
  • Promote enrollment & salon services separately (website, social & review sites)
  • Redesign mobile site and fix UX

Execution

Online Results

  • Improved reputation for both school & salon
  • Improved lead nurturing process & student tour efficiency dramatically
  • Decreased their cost-per-acquisition
education web and marketing case study results

7900% ROI: $400k in monthly sales, $5k in monthly ad spending

40% increase in online visibility.

298% increase in monthly marketing & sales qualified leads.

48% increase in quarterly sales for enrollments & services.

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