Feb 23, 2024 | AI, Marketing, PPC
3 minute read Artificial Intelligence (AI) has been forced on pay-per-click (PPC) advertisers but is it for the better or worse when it comes to your business’s return on investment (ROI)? Pay-per-click advertising is an essential marketing tool that businesses...
Dec 29, 2023 | Marketing, PPC
These Ad Recommendations Are Mostly Bad For You But Good For Google I’m so sick and tired of Google pushing these ad recommendations onto small to mid-sized businesses, that I wanted to try and warn as many people as I could. These ad suggestions that Google...
Dec 22, 2023 | AI, Automation, Marketing
9 minute read Why AI Won’t Replace Your Professional Marketers & SEO Experts in 2024 I want to talk about AI uses in marketing. The good along with the bad to save small to medium-sized business owners time, money, and aggregation chasing every little shiny...
Nov 3, 2023 | Marketing, SEO
10 minute read The difference between SEO and SEM is that search engine optimization is focused on optimizing your website organically in order to drive traffic while search engine marketing utilizes both organic and paid search to gain traffic and visibility....
Oct 13, 2023 | Compliance, Marketing, PPC, SEO
The Default For Getting Your Small Business To The Top Search Results You’ve no doubt heard of the Google Antitrust Lawsuit, the landmark case brought by the U.S. Justice Department that alleges Google uses underhanded tactics to maintain its virtual monopoly as the...
Aug 11, 2023 | Lead Generation, Marketing
7 minute read What is Lead Generation in Digital Marketing? Lead generation in digital marketing is how small- and medium-sized businesses increase sales and build a customer base using digital channels to reach potential customers who otherwise might not know about...
