Take a look at some problems we've solved for clients like you.
How do I start a marketing plan for my business?
Creating an effective marketing strategy will give your company the best chance at reaching your goals; just make sure they’re focused, realistic and achievable. How much money do you have to invest in your business and how much revenue does it need to generate? You will need to figure out your business’s current situation, pain points, and where you would like to take it down the road. Develop buyer personas of your current customers/clients, and research what your ideal target audience is and where they spend most of their time. Then, delegate responsibilities, give each task a deadline, launch multiple variations, measure data, and adjust.
What should my marketing goals and objectives be?
Marketing goals and business objectives all come down to one thing, revenue. So why does getting there differ so much from business to business? It’s because there are an assortment of primary and secondary goals for each company such as attracting more visitors (i.e.: if you’re making money by selling ad space or sponsorships), converting more visits into leads (i.e.: if you’re making money by selling leads or need to build your email/contact list), convert more leads into sales (i.e.: you want people to buy your products or use your services), retain more customers (i.e.: you want to boost the lifetime value of existing customers and keep them happy). Also, every business has a different marketing budget to invest and various business limitations with their own challenges.
Where should I market my website to produce the best ROI?
There is no one size fits all solution to marketing your website. Best practice is to figure out where your target audience is spending their time, where they are at in the buyer’s journey, and create content and market to them on their terms. Don’t throw your entire budget into one channel, diversify your marketing strategy. Examples of online marketing channels are social media, email campaigns, organic search, paid ads, referral traffic, and more. If one channel doesn’t pan out like you planned or hits a low period, the others will hopefully pick up the slack and still generate revenue. Take social media for example. You can post to Facebook, Twitter, LinkedIn or countless others, but which is best for your company. Is it better to run an ad, boost a post, or promote your local business on Facebook? There’s a lot of industry research, experience, and trial and error involved in order to get you the best ROI. Your Marketing plan needs to be fluid and flexible in order to produce the best results.
How do I improve my website’s lead conversion rate?
So you have a steady stream of traffic to your website, but that traffic isn’t converting into leads and sales. Lots of businesses have an issue leading potential customers or clients down the marketing sales funnel. Sometimes it’s because the target audience is incorrect or the traffic is not focused enough to capture the right person who actually makes the buying decisions. If that’s not the case, then we’re looking at a website issue. Your company may need some minor layout and design adjustments, better content for each landing page, or unfortunately a full-blown website redesign.
Organic SEO and Diverse Inbound Marketing Strategies.
An online marketing strategy works when it's implemented correctly at each stage of your customer life cycle and answers their direct questions. The right content, at the right time. We pride ourselves in finding holes in your current marketing efforts and figuring out solutions that will achieve your set goals.
Our expertise involves:
Lead-Generating, Flexible Websites with Affordable Packages.
Websites today must be responsive, display correctly on all screen sizes, and function as intended, no matter which device your viewers are using. Landing pages need to catch and retain your audience’s attention, convert the quality leads and filter out the bad ones, and close the loop with actual sales. Our web design team will discuss issues, test and develop solutions specific to your needs.
Our web design services include:
Rooted in Custom and Effective Design with Marketing Drive.
Design is more than just images and text. It requires the mind of a marketer, creativity, technical skills, an eye for detail, experience in industry, knowledge of your audience, and fundamental design principles. Not to mention, knowing various print processes and materials when it’s being output.
Our graphic and print design services include:
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