Supercharging Your Digital Results Starts With A Marketing Audit
If this is your situation:
- Is your business a start-up with little to no idea on what content your audience wants to see or how to develop a marketing plan?
- Do you have in-house marketers who are struggling to get results or lacking direction?
- Are you a company owner trying to wear multiple hats and handle marketing on your own?
Then we can help!
Creating a Digital Marketing Plan
6 Reasons Why You Need Our Digital Marketing Audit
- Identify weak points
- Uncover growth opportunities
- Align marketing goals with company goals
- Supercharge your team’s spirit
- Build upon your strengths
- Skyrocket ROI and long-term success
Our 3 Step Marketing Audit & Strategy Process
We begin the process of formulating a digital game plan with a comprehensive marketing audit that takes a deep dive into the state of your content by doing the following:
- Identifying your existing content
- Categorizing your content
- Evaluating the performance of your content
- Providing recommendations to improve your content marketing strategies
We evaluate both the quantity and quality of your content to identify any gaps or weaknesses and target quick wins. Our findings inform the actions we take and the strategies we devise.
From there, we use the marketing audit data to define and set your business, sales, and marketing goals. We do so by:
- Evaluating historical data
- Holding a goal-setting workshop
- Setting S.M.A.R.T. goals – Specific, Measurable, Attainable, Realistic, Timely
- Carefully reviewing goals to ensure they align with your marketing needs
We formulate an actionable strategic plan that provides direction to achieve your goals. We create your digital plan by taking the following steps:
- Recapping your defined goals
- Creating your buyer personas
- Validating your buyer persona assumptions
- Identifying the buyer’s journey of each persona
- Identifying themes and campaigns
- Conducting keyword research
- Creating strategic plans
It all begins with a digital marketing audit – a powerful weapon in your arsenal that plays an imperative role in achieving your marketing goals and improving ROI across the board.