Are Printed Brochures Still Relevant?
Some people think that printed brochures are no longer relevant in today’s digital age. But Tag Marketing believes a creative, professionally designed brochure can play a big part in a lead-nurturing strategy. Brochures are a great way to distribute your company’s information on the spot and increase exposure to your brand.
While your website can be considered your online brochure, it is important to have something in print to distribute to potential customers so it can educate them on your company’s services or products while creating effective brand awareness.
The Purpose of a Brochure
A highly engaging, memorable, creative brochure design can feature your products and services, announce an event, or help launch a campaign. It serves the purpose of reminding potential customers what your business is about and what sets you apart from your competitors. It also provides a great opportunity to educate your readers, convey your credibility as an authority in your industry, and persuades customers to take action.