How Is Illustration Different Than Graphic Design?
Illustration design tends to have a strong and expressive style that creates a subjective mood. The images created don’t necessarily need a focal point to work. You’re able to look at the art without it directing your attention to one aspect of itself. Illustrations are an interpretation or visual explanation of a text, a concept, or a process.
Graphic design is the art of making images that attract direct attention, using that attention for a specific and deliberate purpose to achieve an objective goal. The image delivers a clear focus and uses visual hierarchy to pass attention on to other elements related to the same overall message. It does not compete for attention with other elements like text. On a page containing several or many elements, a good graphic designer will be able to control which elements win attention in what order.
Our Custom Illustration Design Expertise
A Wide Array of Media
Tag Marketing has been creating custom illustrations for over 20 years. Our talented and creative illustrators use a wide variety of media to create their images. From colored pencil and watercolor to Adobe Illustrator and 3-D CAD software, we use many different tools to create expressive images.
Expressive & Unique
Illustrations are an expressive and unique way to showcase your company’s personality. Avatars, profile images, company mascot, and packaging are a few examples of illustrations that we’ve created for our clients.