Professional Packaging Design

An Extension of Your Brand

Will Your Package Design Generate into Sales?

Did you know that great packaging could lead to greater sales? Consumer research shows that 1/3 of product decision-making is based on the package design alone. In many cases, food/beverage or product packaging is the last “ad” a person will see before they make the decision to purchase a product. That purchasing decision is typically made in about 7 seconds. That’s a very short amount of time to entice the consumer to buy that product. So what makes the consumer want to purchase your product versus the competition? The eye-catching design, the quality of the material, and the emotion it invokes at that very moment.

72% of American consumers say their purchasing decision is influenced by the packaging design.

source: lpsos

View Our Packaging Portfolio

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Packaging Design – Think Outside the Box

Packaging is used to grab someone’s attention and get the product noticed whether it’s for retail or food/beverage market. It needs to clearly identify your brand and include the most relevant information about your product. Is it clear what the product is used for? Does it visually represent the value behind your product?

Opening the package is an event for many people. You can find endless YouTube videos of people unboxing a product and they get an unbelievable amount of views. That’s because opening a package can stimulate the same feeling as opening a birthday present. Even if you already know what’s inside there’s a certain anticipation that gets people excited.

package design

The Bigger Picture

The package that contains your product is about more than just that product. It’s an extension of your brand as a whole. So, it should look like it belongs to your brand and has a sense of familiarity with your other products.

Our Package Design Experience

Over the years, Tag Marketing has developed a process for designing packages.
Research & Analysis Phase

Phase 1: Product Research

The first step is initial product research. We always start by looking closely at your product, as well as your competitors.

Design Phase

Phase 2: Package Design Concept

After we analyze the research gathered, we create a design concept that is custom to you, your brand, and your market. Icons, aesthetics, typography, color, and shape of the package are all utilized to tap into the hearts and minds of your consumers.


Phase 3: The Final Package Design

Finally, we use the design concepts to create a print ready art that includes die cuts. Because of our range of experience, we can also help you choose the right materials that will enhance the final result.

email results phase

Phase 4: Results

Our goal throughout the process is to eliminate confusion about your product, create visual appeal that will get your product noticed, stimulate a positive emotional response from your audience and establish your product’s value.

Creative, Expertly Designed Packaging

With Tag Marketing, you get a product packaging design company with a history in creative retail and food packaging that creates brand impact regardless of your company’s size.