eCommerce Case Studies

Increased Online Sales In A Highly Competitive eCommerce Market

COVID-19 eCommerce Marketing Case Study

Pure N Natural Systems

+19.8%

Y-O-Y Growth

March-May 2020 during the worst part of the COVID-19 pandemic.

+46.6%

Increase

in year-over-year growth.

+40%

Increase
in transactions.

+14%

Increase

in average order value.

Tag Marketing eCommerce Design - Pure n Natural

We’ve worked with several marketing agencies. However, we struck GOLD when we found Tag Marketing! They’ve been extremely attentive… really digging into our business and our customer base. They understand what we need for growth and know exactly how to implement what works. We highly recommend Chris, Carm and the entire Tag Marketing team.

Brenda Roy, Owner – Pure N Natural Systems

Challenges

  • Vendors closed down and we couldn’t get some of our most popular products in stock anymore
  • Returns were skyrocketing because orders were taking too long to ship or items were going out of stock super fast
  • Our customers were mostly B2B and lots of businesses closed down or stopped spending money

Strategy

  • Refocused our strategy and messaging
  • Reallocated marketing budget to other channels that were now performing better
  • Identified businesses that were still open and promoted the items they needed most to keep their staff and customers safe
  • Targeted more residential items our audience needed during this time to keep their families safe

Execution

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National B2B Wholesaler eCommerce Case Study

Sign Outlet Store

  • Online marketing case study only. Doesn’t include our offline sales (trade shows, walk-ins & phone orders).
  • Boosted brand awareness in backyard, Chicago & Lisle, IL.
  • Customers have stated and data has proven products are officially easier to find & reorders are easier to make.
eCommerce B2B online marketing case study

$25:1 Return on Investment

Increased online sales from $10k/year to $100k/month.

21% improvement in year-over-year conversion rate.

10% transactions & 6% average order value increase year-over-year.

I have come to rely and depend on Tag Marketing to help grow my business. As a small business owner, I have a million marketing ideas, but am wearing too many hats to focus on just one plan. That’s why I rely on Tag Marketing to handle so many of my marketing projects like catalogs, sales promotions, weekly email blast, contests giveaway’s, website marketing and social media.

Kevin Sulzer, President – Sign Outlet Store
eCommerce web and marketing case study execution

Challenges

  • Capturing customers near storefront
  • Expanding to Chicago
  • No one was finding them online
  • User experience made it hard to make purchases online
  • Needed to reduce phone calls on staff to free up time
  • Customers were having difficulty finding products
  • Reorders were a pain, customers had to start from beginning each time
  • Low profit margins on top selling items, very competitive market

Strategy

  • Fix website & UX
  • Create a local presence
  • Concentrate on higher margin items
  • Develop a reward points system for online users only, to convert phone sales into online sales and separate Sign Outlet Store from competitors
  • Make the website reflect the catalog for easier reference
  • Add meta data and tags to each product so they show up in on-site search results
  • Develop a reorder button for quicker and easier shopping
  • Decrease cost-per-acquisition and promote higher profit margin items

eCommerce Automated Workflow Case Study

Pure n Natural Systems

12-month automation case study from 2019 to 2020.

10,965

Influenced Contacts

Automation accounted for 33.8% of total marketing influenced contacts.

1,235

Closed Deals

Automation accounted for 43.7% of total marketing closed deals.

$1,067,081

Influenced Revenue

Automation accounted for 40.3% of total marketing influenced revenue.

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