PPC Marketing Pricing For Small To Midsize Companies

Measuring the results of your PPC marketing campaigns in real-time is critical for making improvements for future efforts. Pay-per-click advertising is easy to track and measure for just about any conversion goal if set up properly. Using each platform’s tools in conjunction with analytics and CRM insights yields high-level performance data including clicks, impressions, conversion quality, and sales.

When your PPC traffic is directed to dedicated landing pages and tracked via an analytics platform on its journey to conversion, you can evaluate how much you spent on each campaign and how well the results aligned with your goals.

When executed effectively, PPC marketing can capture new prospects in a short frame of time. It gives you the advantage of targeting those who are not yet aware of your brand, service, or product allowing you to expand your reach beyond your existing audiences.

If you are looking for an actual number, then you should expect to spend a minimum of $200 to $500 per week per channel on a test run where we gather real-time data. Actual recommended budget will be determined after this data gathering period stretching a minimum of 30-days.

But every business has its own unique advertising budget, goal, and timeframe to achieve that goal. If your goal is to generate more leads, then we would look at your current cost per conversion for each of your current marketing channels, as well as your competitors or industry averages, and determine a cost that we’re comfortable with to use as our guide.

This is why we don’t set a minimum or maximum ad spend on any of our PPC packages and there is a price range.

• Increase traffic – Increase your total page views and unique visitors. Ideal for promoting a new product, sale/deal, brand, or website.
• Increase visibility – Boost your impressions and reach. Beneficial for brand awareness campaigns.
• Increase engagement – Figure out what type of content works best by measuring engagement through likes, shares, comments, and retweets. Start conversations with users and makes you an authority on a topic.
• Lead generation – Perfect for promoting services or resources that are gated (must fill out a form) such as free trials, eBooks, webinars, etc. that make users more invested in your brand. A sales team or workflow will follow up with them to nurture into a sale.
• More sales – Sell your products or services by integrating your ads with your CRM or eCommerce platform to see exactly how much money each ad generated.

When it comes to PPC marketing, you need to make sure you are bidding on the best relevant keywords that your audience is actually looking for and will achieve your goal. The search phrase must match the text in your ad and the landing page you are taking the viewer to. This is where a quality score comes in and determines the match quality which also affects the price per click. The higher the quality score, the lower the cost per click and the more impressions you will get.

You can also set negative keywords to prevent unwanted clicks and better utilize your budget. When you designate a negative keyword, your ads are not shown to anyone who is searching for that phrase.

If I’m running a Google text ad to generate a lead for my PPC marketing services, “PPC pricing packages” would be a great keyword to target. Some keywords I would put on my negative list not to target might be “free” or “hiring”.

When it comes to PPC marketing, you need to make sure you are bidding on the best relevant keywords that your audience is actually looking for and will achieve your goal. The search phrase must match the text in your ad and the landing page you are taking the viewer to. This is where a quality score comes in and determines the match quality which also affects the price per click. The higher the quality score, the lower the cost per click and the more impressions you will get.

You can also set negative keywords to prevent unwanted clicks and better utilize your budget. When you designate a negative keyword, your ads are not shown to anyone who is searching for that phrase.

If I’m running a Google text ad to generate a lead for my PPC marketing services, “PPC pricing packages” would be a great keyword to target. Some keywords I would put on my negative list not to target might be “free” or “hiring”.

Social media platforms take a different approach to ad campaign targeting than search engine results. People don’t have to search to see your ad, it shows up automatically in their feed or messenger if they match your audience preferences.

The Audience Manager tool on Facebook allows you to create and manage your Facebook audiences. You can start with one of Facebook’s three primary audience types: saved, custom and lookalike. Saved audiences give you the choice of targeting audiences according to factors such as gender, age, income level, location, and interests. When you choose custom audiences, you can retarget prospects who have engaged with your content and past website visitors. This makes these audiences more likely to convert. Lookalike audiences give you another opportunity to target visitors who exhibit high potential to convert by focusing on people who have similar characteristics as your current customer base.

LinkedIn is an effective platform for B2B advertising since it is geared toward business. Segmenting options on this network include company name, company industry, company size, job title, job function, job seniority, and skills.

Keep in mind that growth is gradual and achieving significant results takes time when it comes to pay-per-click marketing. 70% of your ads will fail, so don’t get discouraged, because that 30% that is a success will be a huge win for your company.

You can determine the success or failure of the campaign by meeting with the people involved and going over the actual outcomes compared with the estimated goals and benchmarks.

When a professional agency like Tag Marketing has been beating Google’s own “experts” that were trained probably 2 weeks ago and consistently providing better results to their clients who hired other pay-per-click specialists for over a decade, I’d say we’re worth a shot!

Your ad will not appear every time you search for it. Its appearance depends on factors such as bidding wars, targeting, if the algorithm thinks you will convert into the goal, etc.

That said, you can view your ads using Google’s Ad Preview and Diagnosis Tool. This is a better way to view your ads because it does not waste your budget nor affect how many times your ad is shown to the public.