PPC Marketing Pricing For Small To Midsize Companies

Pay-Per-Click Services That Turn A Cost Into An Investment
return on investment

$25:1

Average ROI

marketing icon

60%

Increase In Leads

savings

65%

Lower Cost/Customer

PPC Campaign & Monthly Management Pricing Packages

Check out our pay-per-click (PPC) marketing pricing packages for Google Ads, Shopping Ads, LinkedIn Ads, and Facebook Ads.

60% of all clicks go to paid ads.

Tag Marketing’s PPC packages are priced to match the goals of all small to medium-sized companies, whether you’re trying to sell a product or generate a lead for a service.

Our STARTER package is for businesses that are new to the paid advertising space and have a limited budget. The SILVER package is for companies that utilized PPC marketing before but didn’t get the results they expected. Our GOLD package pricing is for businesses that experience good growth already with pay-per-click ads but feel they can get more out of their budget. The PLATINUM pricing package is for companies that want to grow more aggressively, lower their cost-per-acquisition or cost-per-lead, and increase overall revenue without their budget getting away from them.

Each package includes setups, a monthly ad spend budget and a monthly management fee. You are not locked into any long-term contracts so you can cancel at any time.

Google & Shopping Ads PPC Case Studies

To give you a little perspective, the industry average with Google ads is $2:1 ROI.
eCommerce Marketing Case Study

Healthy Living Market

For every $1 our client gave us, we returned $51.49!

“We’ve worked with several marketing agencies. However, we struck GOLD when we found Tag Marketing! They’ve been extremely attentive… really digging into our business and our customer base. They understand what we need for growth and know exactly how to implement what works. We highly recommend Chris, Carm, and the entire Tag Marketing team.”

Brenda Roy

Owner, Pure n Natural Systems

SMT Machining - National Retailer

Automotive Industry

For every $1 our client gave us, we returned $28.81!

  • 15% Increase in Conversions
  • 26% Lower Cost Per Conversion
  • 40% Boost In Revenue
Area Appliance Service

Home Repair Industry

 Went from $80 to acquire a customer, down to only $28/customer now!

“We are getting some great results with these Google Local Service Ads” also known as Google Guaranteed Services.

Our client is seeing a 65% decrease to his cost-per-customer compared to what he was getting with Google Ads (Adwords).

Lou Debiase

Owner, Area Appliance Services

PPC Marketing & Management Services Included In Each Pricing Package

At Tag Marketing, we leverage years of experience and advanced tools to set up, manage, run, and track our PPC marketing efforts.

We provide the following with each of our PPC pricing packages:

  • Setups of the paid advertising and tracking accounts needed to successfully run your ads and fully track performance.
  • Research, optimization, and management of keywords, messaging, and audiences to achieve set marketing goals.
  • Ad creation tailored to each PPC campaign and marketing channel including Facebook, LinkedIn, Google Ads, and eCommerce shopping ads.
  • Campaigns that are organized with a specific purpose in mind including target audience, remarketing website visitors, branding traffic, service leads, or product sales.
  • Access to your own dashboard with detailed reports that measure in real-time the results of every campaign to give you a fully transparent view of your ROI.
  • Split testing to continuously evaluate the performance of existing ads and make unique changes to achieve even better results long-term.

How Much Does PPC Marketing Cost?

The average small to medium-sized business invests between $1,000 and $10,000 on PPC marketing every month with an average yearly ad spend budget of $60,000.

Depending on the level of competition within your industry or the area being targeted (local vs national), you can spend anywhere from $0.05 per click to upwards of $30.00+ per click with the average cost being about $2.00 per click.

Don’t worry about choosing one of our PPC pricing packages right now or trying to figure out how much you should be spending. We will gather some information from you during our free consultation such as your marketing goals, timeframe to reach each goal, competition for specific keywords, target areas, etc.

PPC marketing cost

PPC Marketing Strategies That Align With Your Goals

  • Difference between platforms: Google Ads mostly involve going to where people are searching for something, whereas social media ads show up in places where people already are.
  • Combining platforms: Strategize your Google PPC campaigns with your social media to fill in each other’s gaps and get the best result.
  • Social media is a perfect medium for videos and images. Text is less effective on Facebook and LinkedIn ads so it should be used sparingly. In fact, there is a 20% text-to-image ratio rule we like to follow.
  • Text ads are best used for driving clicks and leads.
  • Display ads are leveraged for branding, remarketing, and building an audience and are known for using up budgets fast.
  • Shopping ads are all about sales for retailers and eCommerce companies.
  • Google Local Service ads are great for service industries that require a lot of trust such as home improvement.
  • Video ads are great for engagement.
  • LinkedIn ads are best for educating your audience and generating a lead for goals such as downloading an eBook, registering for a webinar, demos, and free trials.
  • Facebook ads are the way to go if you need the most granular audience targeting control.
  • Retargeting ads are great for people who visited your website without converting and following them around the internet to keep your business on the top of their minds.
  • Conversion goals cost more than click traffic goals, but they are better suited for ultimately converting sales.

Our Clients Have Experienced On Average These PPC Results For Facebook & LinkedIn

90%

Average Engagement Boost

80%

Average Traffic Increase

60%

Average Conversion Growth

Learn More About Pay-Per-Click Marketing

FAQs About PPC Marketing, Services, Pricing, & Package Deals

How can I use PPC marketing to help my company?

Pay-per-click (PPC) campaigns are a form of marketing where ads are used to accomplish a specific goal whether that be traffic to a webpage, phone call, form fill, or purchase. Whenever an ad is clicked, the advertiser pays a publisher.

PPC marketing services are executed on various platforms including Google Ads (formally AdWords), Facebook, LinkedIn, and many others. When you launch a PPC campaign, your ads will show up on specified channels such as search engines, social media, or third-party websites. The advertiser only pays the publisher when a user clicks on an ad.

Pay-per-click campaigns support many parts of the buyer’s journey and sales funnel. It has the ability to get your brand out to your target audience, retarget prospects so you can nurture them down your funnel, convert sales with eCommerce shopping ads, and much more.

How do you track & report on my PPC performance?

Measuring the results of your PPC marketing campaigns in real-time is critical for making improvements for future efforts. Pay-per-click advertising is easy to track and measure for just about any conversion goal if set up properly. Using each platform’s tools in conjunction with analytics and CRM insights yields high-level performance data including clicks, impressions, conversion quality, and sales.

When your PPC traffic is directed to dedicated landing pages and tracked via an analytics platform on its journey to conversion, you can evaluate how much you spent on each campaign and how well the results aligned with your goals.

When executed effectively, PPC marketing can capture new prospects in a short frame of time. It gives you the advantage of targeting those who are not yet aware of your brand, service, or product allowing you to expand your reach beyond your existing audiences.

What’s the minimum budget for Google or Facebook ads?

If you are looking for an actual number, then you should expect to spend a minimum of $200 to $500 per week per channel on a test run where we gather real-time data. Actual recommended budget will be determined after this data gathering period stretching a minimum of 30-days.

But every business has its own unique advertising budget, goal, and timeframe to achieve that goal. If your goal is to generate more leads, then we would look at your current cost per conversion for each of your current marketing channels, as well as your competitors or industry averages, and determine a cost that we’re comfortable with to use as our guide.

This is why we don’t set a minimum or maximum ad spend on any of our PPC packages and there is a price range.

What are the most common PPC goals?
  • Increase traffic – Increase your total page views and unique visitors. Ideal for promoting a new product, sale/deal, brand, or website.
  • Increase visibility – Boost your impressions and reach. Beneficial for brand awareness campaigns.
  • Increase engagement – Figure out what type of content works best by measuring engagement through likes, shares, comments, and retweets. Start conversations with users and makes you an authority on a topic.
  • Lead generation – Perfect for promoting services or resources that are gated (must fill out a form) such as free trials, eBooks, webinars, etc. that make users more invested in your brand. A sales team or workflow will follow up with them to nurture into a sale.
  • More sales – Sell your products or services by integrating your ads with your CRM or eCommerce platform to see exactly how much money each ad generated.
How do keywords work with PPC campaigns?

When it comes to PPC marketing, you need to make sure you are bidding on the best relevant keywords that your audience is actually looking for and will achieve your goal. The search phrase must match the text in your ad and the landing page you are taking the viewer to. This is where a quality score comes in and determines the match quality which also affects the price per click. The higher the quality score, the lower the cost per click and the more impressions you will get.

You can also set negative keywords to prevent unwanted clicks and better utilize your budget. When you designate a negative keyword, your ads are not shown to anyone who is searching for that phrase.

If I’m running a Google text ad to generate a lead for my PPC marketing services, “PPC pricing packages” would be a great keyword to target. Some keywords I would put on my negative list not to target might be “free” or “hiring”.

What’s the difference between long-tail & short-tail keywords in PPC?

When it comes to PPC marketing, you need to make sure you are bidding on the best relevant keywords that your audience is actually looking for and will achieve your goal. The search phrase must match the text in your ad and the landing page you are taking the viewer to. This is where a quality score comes in and determines the match quality which also affects the price per click. The higher the quality score, the lower the cost per click and the more impressions you will get.

You can also set negative keywords to prevent unwanted clicks and better utilize your budget. When you designate a negative keyword, your ads are not shown to anyone who is searching for that phrase.

If I’m running a Google text ad to generate a lead for my PPC marketing services, “PPC pricing packages” would be a great keyword to target. Some keywords I would put on my negative list not to target might be “free” or “hiring”.

How are my Pay-Per-Click ads being targeted on social media?

Social media platforms take a different approach to ad campaign targeting than search engine results. People don’t have to search to see your ad, it shows up automatically in their feed or messenger if they match your audience preferences.

The Audience Manager tool on Facebook allows you to create and manage your Facebook audiences. You can start with one of Facebook’s three primary audience types: saved, custom and lookalike. Saved audiences give you the choice of targeting audiences according to factors such as gender, age, income level, location, and interests. When you choose custom audiences, you can retarget prospects who have engaged with your content and past website visitors. This makes these audiences more likely to convert. Lookalike audiences give you another opportunity to target visitors who exhibit high potential to convert by focusing on people who have similar characteristics as your current customer base.

LinkedIn is an effective platform for B2B advertising since it is geared toward business. Segmenting options on this network include company name, company industry, company size, job title, job function, job seniority, and skills.

How do you determine whether or not a campaign is successful?

Keep in mind that growth is gradual and achieving significant results takes time when it comes to pay-per-click marketing. 70% of your ads will fail, so don’t get discouraged, because that 30% that is a success will be a huge win for your company.

You can determine the success or failure of the campaign by meeting with the people involved and going over the actual outcomes compared with the estimated goals and benchmarks.

Should I hire a PPC company or do it myself?
Managing PPC ad campaigns is complex and constantly evolving. While everyone has access to most of these tools, they waste tons of money unnecessarily by not knowing how to best use each of them. It takes professional expertise and experience to develop creative ads, set up campaigns, track properly, target correctly, and manage effectively.

When a professional agency like Tag Marketing has been beating Google’s own “experts” that were trained probably 2 weeks ago and consistently providing better results to their clients who hired other pay-per-click specialists for over a decade, I’d say we’re worth a shot!

Why is my Google ad not showing up when I search for it?

Your ad will not appear every time you search for it. Its appearance depends on factors such as bidding wars, targeting, if the algorithm thinks you will convert into the goal, etc.

That said, you can view your ads using Google’s Ad Preview and Diagnosis Tool. This is a better way to view your ads because it does not waste your budget nor affect how many times your ad is shown to the public.

It’s Time To Add PPC Marketing To Your Company’s Arsenal Circle Of Winners

Our goal is to exceed your expectations, not just meet them. After all, our success is in a direct relationship to yours. We see ourselves as actual partners. You are never just another invoice number.

Tag Marketing excels in partnerships with B2B and B2C companies committed to unlocking their potential and accelerating their growth. How do we help them achieve this? By using simple yet creative growth-driven SEO, pay-per-click, and inbound marketing strategies.

By leveraging our vast experience, perfected skills, and technically advanced resources, we connect strategies to your goals, create value, and bridge the gap between cost and the return on your investment.