Feb 5, 2021 | Email, Marketing
8 minute read Nurturing Your Email Contacts The purpose of email marketing is to lead your contacts through their buyer decision process. While the end goal is to convert potential customers or upsell current customers, trying to sell them prematurely or...
May 26, 2020 | Email, Marketing
4 minute read Marketing email engagement has climbed to 25% higher than pre-coronavirus averages. Conversely, sales or promotional email response rates are down over 25% from pre-COVID-19 times Emails that lack targeting or personalization are bound to end up in...
Apr 16, 2019 | Email, Marketing
6 minute read We get it. Your time is limited, consumer’s inboxes are already very full, and there are so many different marketing channels to focus on. While it may seem tempting to forgo email marketing so that you can focus more on – say...