5 minute read

Do you want to attract more viewers and generate more leads by simply Repurposing content You Already Have?

Thinking of new content and marketing strategies can be overwhelming for small business owners. Fortunately, there are multiple successful examples of how you can repurpose content you already have in new and creative ways. These simple ideas will keep your customer-base returning to your website, as well as, enticing new viewers to convert into actual customers.

Let’s take a look at our 6 favorite content repurposing examples that you can implement immediately within your existing content strategy. This has helped our company as well as our client’s businesses generate more leads, more efficiently and in a cost-effective way.

1. FAQ Sheet, Repurpose Your Current Knowledge

Create a top 5, 10, or 20 list of questions that your potential customers might be searching for.

Think about the questions that current customers and prospects already ask about your company, products and services. Think about what users might search on Google or voice search to find you. Marketing, sales, business owners can all work together on this for optimal results.

The goal is provide a concise and easy way for your target audience to answer the questions they have without searching hard for it or calling someone about it.

This will allow your target audience to stay connected, get a better understanding of your product or service, boost your search engine rankings, and push them further down the buyer decision process until they ultimately become a sale. An educated buyer is a happy buyer who can even become an advocate for your brand.

2. Repurpose Your Content Into Kits

Offering different types of your existing content will be very effective in getting your message across to your viewers at their specific stage of the buyer’s journey.

Use any of these kits below to effectively and efficiently demonstrate your product or service to your viewers.

  • Slideshow Presentation (static or animated slides)
  • Photos, Graphics, Charts, etc.
  • Demo Videos, How To’s, and Instructional
  • Webinars & Podcasts

Most people are kinetic learners, requiring visuals and interaction to really grab their attention and to gain a firm understanding. By doing this, you will capture better quality leads that convert to sales faster. Also, turning your customers into advocates that will share their experiences.

3. Fresh Content Expansions

Adding new information to the existing content allows you to switch it up a bit and keep your viewers up to date on the latest information.

This is a great content repurposing example that still relays the same message in a fresh way. Reviewing the content you already have will help you in creating new ideas and expanding on previous information. Keeping your content updated and adaptive. Google loves this type of thing and rewards it mightily!

For the high-level information content that technical people desire, use the data you have to create a detailed PDF about each product or service and give the users a way to download it from the related web page.

With your most popular blogs and pages, include more in-depth information such as industry research, environmental research, product research, and case studies to help sell the features and benefits of what you’re selling.

Switching up any phrases or trends can make the article seem new and exciting, while still keeping the same key points or messages you want to relay to the viewers.

4. Repurpose Premium Content Into Gated Ebooks & Guides

eBooks and guides can help you combine information and images into an easy read report, making it more rational to the customer when completing a form.

eBooks and guides are more interactive than your average whitepaper and don’t require a human like a PowerPoint presentation does. They include links to related information, images, and a call-to-action (CTA) directing them to the next step. eBooks and guides are a more valuable and convenient tool for readers since they can view the material on their own time, without internet connection, and are easy to follow.

This example of content repurposing is very effective with quality lead generation. Don’t just give your eBook away for nothing; setup and SEO a landing page with a short form that users need to fill out in order to download it for free once submitted. This is referred to as gated content.

Here’s a perfect example of a powerful eBook & it’s optimized landing page that collects a lead: Learn 30 Lead Generation Tips That Were Used To Generate Over 70,000 Leads Per Month [Free eBook Download}

5. It’s Out There, Now Repurpose Into A Competitor Comparison

Provide a detailed comparison of how your products and services compare in pricing and performance over the competition.

Create a side-by-side chart that compares pricing, features, and benefits in detail to your competition. Educate your visitors by differentiating two or more competitors who offer a similar product or service to yours. Providing this information in an easy to follow format will be extremely helpful to a viewer when deciding to buy.

Check out this article by NextWeb.com that provides some great examples on how to steal your competitor’s customers with a highly effective comparison chart and analysis.

All you are basically doing is repurposing the technical information you already have and combining it with your competitors info. This info is usually easy to obtain if you don’t already have it. There’s probably examples of It all over the internet or maybe even in stores. Like you, your competitors want that content out there for public viewing, because it sells.

6. Repurpose Your Offline Marketing Efforts

Review content from your past offline marketing efforts and repurpose it into a blog post.

Any marketing you have done offline, such as printed brochures or sell sheets/flyers, can be repurposed into new content including a blog post, slideshow, landing page, or different type of offering.

Renovating old into new is all too common these days. So why not apply that to your content marketing or lead generation strategy?

Take the Coca-Cola™ brand for an example, they are a 125 year old company that are continuously updating their brand with new and innovative ways of marketing their products to appeal to the generations. By adding new ideas to the old, they manage to maintain their traditional ways with a fresh new output.

Things to Keep In Mind

You can generate new leads and grow sales, just by repurposing your existing content, with these six different examples. On top of that, we mapped out each piece of content to each stage of your buyer’s journey. It doesn’t get much easier than this!

These pieces of content will integrate seamlessly into your current marketing strategy while greatly improving your RIO in an affordable, easy, and effective way!

Remember not to give all your premium content, such as an eBooks, away for free. Collect a high-quality lead from it by gating it with a short form.

Also, search engines like Google love quality content that gets updated frequently and will reward you mightily for it.

We’re here to help your company reach it’s goals by developing effective content marketing strategies that generate high-quality leads that actually convert into sales. We have several offices in Illinois including Carol Stream, Chicago, Bartlett, Brookfield, Schiller Park, Geneva and Roselle.

So give us a call today at 773-680-6952 or download our free eBook. A little help goes a long way in this industry, trust us.

eBook Content Marketing Strategies and Knowing Your Audience