Has AI Increased or Decreased PPC Return on Investment?

Has AI Increased or Decreased PPC Return on Investment?

3 minute read Artificial Intelligence (AI) has been forced on pay-per-click (PPC) advertisers but is it for the better or worse when it comes to your business’s return on investment (ROI)? Pay-per-click advertising is an essential marketing tool that businesses...
Has AI Increased or Decreased Search Engine Optimization ROI?

Has AI Increased or Decreased Search Engine Optimization ROI?

3 minute read Search engine optimization (SEO) has been disrupted by Artificial Intelligence (AI) but is it for the better or worse when it comes to your business’s return on investment (ROI)? Every business owner has a common desire to improve search engine...