Aug 17, 2020 | B2B, Marketing
7 minute read In a way, marketing automation software is like magic for business-to-business (B2B) organizations. It directs messages to prospects and leads based on their stage of the buyer’s journey. The result? A higher level of engagement, which helps move them...
Apr 4, 2019 | B2B, Lead Generation, Marketing, Social
10 minute read LinkedIn is, by the very nature of its design, a perfect social platform for fueling B2B lead generation efforts. Just not in the same manner you would traditionally do on platforms such as Google Ads or Instagram. With LinkedIn, you are better off...
Mar 21, 2019 | B2B, Lead Generation, Marketing, Social
18 minute read As of now there are over 2.3 billion monthly active Facebook users, with an average of 1.49 billion people logging onto Facebook daily. If your business-to-business (B2B) isn’t currently utilizing an audience of this magnitude to...
Feb 22, 2019 | B2B, Lead Generation, Marketing
16 minute read Where To Find More Quality B2B Leads The business-to-business (B2B) model focuses on selling products and/or services to other companies for a profit. In order for you to make a profit you have to make a sale, and before you make a sale you need someone...
Dec 1, 2018 | B2B, Lead Generation, Marketing, SaaS
6 minute read. As it turns out the biggest hurdle B2B and SaaS companies, marketing their products or services, must clear is not the number of leads generated. Yes, you read that right. According to the results of a recent GetApp Lab study, business-to-business and...
