Feb 23, 2024 | AI, Marketing, PPC
3 minute read Artificial Intelligence (AI) has been forced on pay-per-click (PPC) advertisers but is it for the better or worse when it comes to your business’s return on investment (ROI)? Pay-per-click advertising is an essential marketing tool that businesses...
Dec 29, 2023 | Marketing, PPC
These Ad Recommendations Are Mostly Bad For You But Good For Google I’m so sick and tired of Google pushing these ad recommendations onto small to mid-sized businesses, that I wanted to try and warn as many people as I could. These ad suggestions that Google...
Oct 13, 2023 | Compliance, Marketing, PPC, SEO
The Default For Getting Your Small Business To The Top Search Results You’ve no doubt heard of the Google Antitrust Lawsuit, the landmark case brought by the U.S. Justice Department that alleges Google uses underhanded tactics to maintain its virtual monopoly as the...
Apr 18, 2022 | Marketing, PPC
How To Cut The Fat Off Your Google Account & Reduce Wasted Ad Budget The term “wasted ad spend” is used often in pay-per-click (PPC) campaigns, especially on the Google Ads platform lately. Advertisers have been noticing that their PPC ad campaigns are getting...
Mar 7, 2022 | Marketing, PPC
Their Characteristics, What To Expect, Cost, & How To Hire All In One Place If you just Googled “PPC Companies Near Me,” you’ve come to the right place for an explanation of what PPC (Pay per Click) is and how an experienced marketing company uses this channel to...
Aug 6, 2020 | eCommerce, Marketing, PPC
4 minute read Even before anyone knew what COVID was, you probably noticed the frequency of online ads picked up day after day. Retailers and ecommerce businesses were, still are, and will continue to storm social media feeds and websites. Why? Here are a few...
