Why Automated Workflows Improve Ecommerce Sales & Customer Satisfaction
4 minute read Running an eCommerce business can seem daunting for several reasons. First, capturing and maintaining customers’ interest in your products is challenging in the face of high competition. Second, it is tricky to balance an effective process for operations...
Paid eCommerce & Retail Ads: This Dynamic Duo Revs Up Online Sales
4 minute read Even before anyone knew what COVID was, you probably noticed the frequency of online ads picked up day after day. Retailers and ecommerce businesses were, still are, and will continue to storm social media feeds and websites. Why? Here are a few...
Google Favors Paid Search Results: If You Can’t Beat Them, Join Them!
3-minute read The Search Engine Giant’s Layout Is Optimized For Paid Results Landing a spot “above the fold” in Google search results is becoming nearly impossible. Why? Recent changes to Google's search result pages give paid ads almost total control of the screen,...
Catalog Marketing Is Essential For Supplementing Sales Now & Forever
4 minute read No, we are not joking. Really! Catalogs are still a viable marketing tool. How can this traditional, print marketing tool possibly hold its own against flashy digital marketing strategies? This fact might convince you: Consumers spend an average of 15.5...
Make These Marketing Mistakes If You Want Your Business To Fail
4 minute read Marketing During The Coronavirus Requires Treading Lightly Right now it is far too easy to make marketing mistakes that can cost your business customers, profits and reputation including: Posting or publishing offensive content Promoting products that...
How To Effectively Market Your Reopening During A Crisis
5 minute read Great, It’s Finally Time To Re-Open Your Business - Now What? When your brick-and-mortar business is able to reopen its doors, you may not necessarily be in a position to get back to business or marketing. Customers and employees wary of being exposed to...
A Bad Reputation Will Kill Your Business Before A Virus Will
5 minute read Your business needs street cred during a crisis such as the coronavirus outbreak. How can you get it? By improving your online reputation with more positive reviews, prevent bad reviews, and turn a customer's frown upside down. 97% of consumers read...
Say Bye To Customers If You Don’t Make Your Business Socially Distant
3 minute read CBD wellness company is overnighting its stress-reducing products to customers free-of-charge. Strip clubs are offering drive-up services in which dancers stay six-feet away to comply with social distancing protocols. Automotive dealerships are offering...
Do Not Quarantine Your Social Media Profiles, Beef Them Up
4 minute read Social media has become the primary form of entertainment for many people during the coronavirus outbreak. Many people are stuck at home, unemployed or both. As a result, those people are spending much of their time on social media platforms talking...
Invest In PPC If You Want To Keep Your Small Business Alive
4 minute read What is your primary marketing objective to help your business survive the economic disaster caused by COVID-19? Get leads and drive them to the end of your sales funnel Drive traffic to your website and reinforce your brand In order to keep up with that...