Catalog Marketing Is Essential For Supplementing Sales Now & Forever
4 minute read No, we are not joking. Really! Catalogs are still a viable marketing tool. How can this traditional, print marketing tool possibly hold its own against flashy digital marketing strategies? This fact might convince you: Consumers spend an average of 15.5...
Make These Marketing Mistakes If You Want Your Business To Fail
4 minute read Marketing During The Coronavirus Requires Treading Lightly Right now it is far too easy to make marketing mistakes that can cost your business customers, profits and reputation including: Posting or publishing offensive content Promoting products that...
How To Effectively Market Your Reopening During A Crisis
5 minute read Great, It’s Finally Time To Re-Open Your Business - Now What? When your brick-and-mortar business is able to reopen its doors, you may not necessarily be in a position to get back to business or marketing. Customers and employees wary of being exposed to...
A Bad Reputation Will Kill Your Business Before A Virus Will
5 minute read Your business needs street cred during a crisis such as the coronavirus outbreak. How can you get it? By improving your online reputation with more positive reviews, prevent bad reviews, and turn a customer's frown upside down. 97% of consumers read...
People Are Going “Loco” For Local Businesses During Coronavirus
3 minute read Small businesses with American-made products and local services are highly regarded right now due to the coronavirus outbreak. I know what you are thinking, what is this “American-made" thing you are talking about? Well products use to be made in the...
Say Bye To Customers If You Don’t Make Your Business Socially Distant
3 minute read CBD wellness company is overnighting its stress-reducing products to customers free-of-charge. Strip clubs are offering drive-up services in which dancers stay six-feet away to comply with social distancing protocols. Automotive dealerships are offering...
Do Not Quarantine Your Social Media Profiles, Beef Them Up
4 minute read Social media has become the primary form of entertainment for many people during the coronavirus outbreak. Many people are stuck at home, unemployed or both. As a result, those people are spending much of their time on social media platforms talking...
Invest In PPC If You Want To Keep Your Small Business Alive
4 minute read What is your primary marketing objective to help your business survive the economic disaster caused by COVID-19? Get leads and drive them to the end of your sales funnel Drive traffic to your website and reinforce your brand In order to keep up with that...
Straight To The Trash Folder: The Curse Of The Coronavirus Email
4 minute read Marketing email engagement has climbed to 25% higher than pre-coronavirus averages. Conversely, sales or promotional email response rates are down over 25% from pre-COVID-19 times Emails that lack targeting or personalization are bound to end up in...
Economic Relief Marketing Strategy: Earn Hero Status During Bad Times
3 minute read Going overboard with special offers to the point they undercut the value of your services is never a good marketing strategy or idea. However, giving customers economic reliefs like deferred payments, late fee forgiveness, discounts and rebates during...