How To Market Your Startup On A Budget – Small Business Marketing
9 minute read The famous line from Field of Dreams is that “If you build it, they will come.” That’s fine for the movies, but not much of a marketing strategy for your startup business. You’ve built it, but nobody is likely to come to your business unless they know...
Targeted, Personalized Email Campaigns: Nurture Leads, Inform & Upsell
8 minute read Nurturing Your Email Contacts The purpose of email marketing is to lead your contacts through their buyer decision process. While the end goal is to convert potential customers or upsell current customers, trying to sell them prematurely or...
How Much Does A Website Cost & What Are My Design Options
7 minute read Before we dive into how much a website costs and your options, let's discuss why you need one to begin with. Without a website, you might as well kiss your business goodbye. According to SCORE and a report by the Local Search Association, “Some...
Is Hiring A Professional Web Design Agency Really Worth It?
8 minute read. It’s tempting to get lured in by free website builders like Wix, GoDaddy, and Squarespace. They market themselves as the perfect solution for businesses of all sizes. They’ve focused on strategic marketing, emphasizing low cost, and ease of use. These...
Is A Print Catalog Worth The Investment & How Much Does It Cost?
5 minute read Print catalogs may seem outdated at first glance. But consider the unique opportunity print gives you. A physical book with pages a potential customer can turn is a tangible, memorable experience. It brings the shopping experience to them in unique and...
Marketing Tips That Can Take Your Restaurant Off Life Support
9 minute read The fallout of the Coronavirus pandemic has been swift, merciless and devastating for restaurant owners and their staff. Government-mandated shutdowns forced eateries to shut their doors to dine-in staff, cutting off a vital segment of customers. In the...
Want Your Offline Catalog To Drive Online Sales? Then This Is Vital
5 minute read Print catalogs HAVE NOT lost their sales-generating power in 2020, as evidenced by these statistics from Xerox: 57% of consumers prefer printed catalogs over digital catalogs. 69% of consumers consult a printed catalog before making an online purchase....
Transform Your Digital Catalog To A Sales Powerhouse Printed Version
4 minute read Think about how saturated the online market is with companies selling products. Good real estate in search results is at a premium and differentiating your business from competitors is challenging, to say the least. Now think about the volume of print...
How Does B2B Marketing Automation Work & The Best Ways To Use It
7 minute read In a way, marketing automation software is like magic for business-to-business (B2B) organizations. It directs messages to prospects and leads based on their stage of the buyer’s journey. The result? A higher level of engagement, which helps move them...
Your B2B Needed A FREE Google My Business (GMB) Like Months Ago
4 minute read 5 Benefits Of A FREE Google My Business (GMB) Listing It is easy to dismiss Google My Business (GMB) if you are a business-to-business (B2B) without a storefront. The FREE listing was designed primarily to showcase small to midsize local businesses....