3 minute read
CBD wellness company is overnighting its stress-reducing products to customers free-of-charge. Strip clubs are offering drive-up services in which dancers stay six-feet away to comply with social distancing protocols. Automotive dealerships are offering contactless white-glove services such as home vehicle pick-up to every single customer.
Many companies are THINKING OUTSIDE THE BOX and offering new ways to do business during the coronavirus outbreak. There are two reasons why organizations are doing this. One to make money, and two, to make money. All kidding aside:
First and foremost, to keep both their customers and their employees safe. Many of the services they are offering reduce or eliminate the need for customers to make contact with employees and other customers.
Secondly, to offer customers an incentive to use their services over those of their competitors. Customers that feel like a company cares about keeping them safe and giving them top-notch customer service will be more inclined to do business with you.
Due to the number of companies providing stellar customer service, customers are becoming accustomed to receiving it. These expectations are likely to continue even once widespread social distancing has come to an end. That means you need to prepare your business to offer great, socially distant customer service PERMANENTLY.
4 Social Distancing Tips Your Business Needs To Compete
1. Make Standard Shipping On All Orders FREE
If the products you sell are physical, you may have a policy in place wherein shipping on orders above a certain dollar amount is free. This policy was fine prior to the coronavirus outbreak. Now, however, we recommend making standard shipping on all orders free for the foreseeable future. It may cost your company a little more in the short term, but it will pay for itself when you begin to sell more products.
Offering a subscription service for your products is also helpful. Give customers the option to choose auto-renewal and paperless billing at a discounted rate. This not only saves them money, but it also gives them one less task to think about.
2. Expand VIP Technical Support To ALL
Some companies that sell technical platforms on a subscription basis give their VIP clients, those who purchase the top-tier subscriptions, priority when it comes to technical support. This does not mean the remaining customers are denied technical support, it simply means the VIP customers get a faster and higher level of assistance. You may have to hire a few extra representatives, but try to expand VIP technical support to ALL of your customers. Making more customers feel like VIPs will help with customer retention and the investment will pay off in the long run.
3. Simplify & Streamline The Online Experience
This tip sounds obvious, but you would be surprised by how many business websites make the process of shopping for and purchasing goods confusing, time-consuming and otherwise difficult. Examples include a search bar that rarely returns accurate results or a not having a repurchase button on their orders page. The entire experience, from looking up products by category to checking out, should be simple across all devices and customers should be able to complete it in a few minutes. Your website should also safeguard customers’ sensitive information with iron-clad security.
4. Offer Text Message Notifications
People prefer text messaging over other forms of communication because it is fast and convenient. They can read, send, receive, and reference texts whenever they want, where ever they want. Offer text message notifications for everything from order & shipping status updates to scheduling a time to speak with tech support or to pick up the item curbside. The convenience and time-saving benefits customers will receive will leave them with a positive impression of your business.
Let Customers Know About Your White-Glove Services Or Else
If customers are unaware of your company’s stellar white-glove services, they cannot take advantage of it and might even choose another company over yours specifically because of that.
- Get the word out on your social media platforms
- Add your white-glove services to your website and make sure they stand out
- Notify your current contacts via eBlast and/or text message
- Write a blog about it and update past related blogs where it makes sense to utilize the traffic already going to those pages.
If you need help getting your white-glove services out there fast and effectively, the Tag Marketing team is for you. Download the FREE eBook below, it provides marketing strategies that top agencies are using to stay ahead of the Coronavirus.