Aug 28, 2020 | Marketing, Restaurant
9 minute read The fallout of the Coronavirus pandemic has been swift, merciless and devastating for restaurant owners and their staff. Government-mandated shutdowns forced eateries to shut their doors to dine-in staff, cutting off a vital segment of customers. In the...
Aug 17, 2020 | B2B, Marketing
7 minute read In a way, marketing automation software is like magic for business-to-business (B2B) organizations. It directs messages to prospects and leads based on their stage of the buyer’s journey. The result? A higher level of engagement, which helps move them...
Aug 12, 2020 | Automation, eCommerce, Marketing
4 minute read Running an eCommerce business can seem daunting for several reasons. First, capturing and maintaining customers’ interest in your products is challenging in the face of high competition. Second, it is tricky to balance an effective process for operations...
Aug 6, 2020 | eCommerce, Marketing, PPC
4 minute read Even before anyone knew what COVID was, you probably noticed the frequency of online ads picked up day after day. Retailers and ecommerce businesses were, still are, and will continue to storm social media feeds and websites. Why? Here are a few...
Jul 24, 2020 | Marketing, PPC
3-minute read The Search Engine Giant’s Layout Is Optimized For Paid Results Landing a spot “above the fold” in Google search results is becoming nearly impossible. Why? Recent changes to Google’s search result pages give paid ads almost total control of the...