Jun 1, 2024 | Marketing, SEO
3-minute read The first two things every local business should set up online when they start marketing are a Google Business Profile (formally GMB) and a Yext Powerlisting. Small businesses with American-made products and local services are highly regarded right now...
May 16, 2024 | Marketing, PPC
Warning, Read This BEFORE You Take That Meeting! Your new Google Ads Account Strategist is persistent, calling and emailing you, saying they have recommendations that are proven to improve your ad performance. Google Ads Expert, Google Ads Specialist, Google Ads...
Feb 23, 2024 | AI, Marketing, PPC
3 minute read Artificial Intelligence (AI) has been forced on pay-per-click (PPC) advertisers but is it for the better or worse when it comes to your business’s return on investment (ROI)? Pay-per-click advertising is an essential marketing tool that businesses...
Dec 29, 2023 | Marketing, PPC
These Ad Recommendations Are Mostly Bad For You But Good For Google I’m so sick and tired of Google pushing these ad recommendations onto small to mid-sized businesses, that I wanted to try and warn as many people as I could. These ad suggestions that Google...
Dec 22, 2023 | AI, Automation, Marketing
9 minute read Why AI Won’t Replace Your Professional Marketers & SEO Experts in 2024 I want to talk about AI uses in marketing. The good along with the bad to save small to medium-sized business owners time, money, and aggregation chasing every little shiny...
Nov 3, 2023 | Marketing, SEO
10 minute read The difference between SEO and SEM is that search engine optimization is focused on optimizing your website organically in order to drive traffic while search engine marketing utilizes both organic and paid search to gain traffic and visibility....
