Social media offers unique opportunities for lead generation, customer service and branding that other forms of marketing lack. It gives you the chance to interact with your target audiences in a more personal (but still professional) way.
That said, social media marketing is tricky. Companies who attempt to handle their efforts in-house often find ROI achievement elusive.
This is where we come in. At Tag Marketing, we possess many years of experience spearheading social campaigns for various B2B and B2C clients. We know exactly how to engage different segments of your audience at different stages of the buyer's journey.
Furthermore, we know the best times to post content. Each social platform is different and must be handled as such. Much like “real life” relationships, social media relationships take careful cultivation to form.
We will make sure your Facebook page is updated, easy to navigate, and fully optimized for success. We know what constitutes an attention grabbing cover photo, the balance to strike between buttoned-up business content and lighter posts, and how many posts are too many per platform. Hashtags, emojis, call-to-action buttons, custom tabs, shopping carts, target audiences, organic reach, the different types of paid ads, different content formats… this will never convert to achieving your goals without proper understanding, tracking and execution.
It is tempting to think that Twitter, with its limited character count (was 140, now 280), is a more casual social platform. However, doing so would mean overlooking its potential. We interact with your followers in a human way that personalizes your brand. And we do not stop there. We vigilantly monitor the network to find those who have expressed interest in services or products similar to yours and reach out to let them know about your company. Educating Tweeters and keeping them up to date with your latest news.
The picture and video focused Instagram may not seem like it would be a good fit for B2B businesses, but this is simply not true. We formulate the strategy and create the look that will make prospects take you seriously when they see your profile. We also identify brand ambassadors and influencers who can help promote your product or service to their own followers. You also have the ability for paid advertising on Instagram through Facebook’s business platform, turning views into clicks into purchases.
Human Resources and people looking for jobs are not the only ones who can benefit from LinkedIn. It is an excellent tool for fostering relationships with potential leads and establishing your company’s expertise in its industry. We develop and post content specifically curated for LinkedIn Pulse, optimize your profile for optimal reach, and use the Messaging feature to maximize your chances of making the right connections. LinkedIn’s paid advertising is great for education, awareness, and driving traffic to premium content such as eBooks and competitor research.
A solid social media marketing strategy will include both paid and organic campaigns. Each offers unique advantages the other lacks. Did you know, companies that combine social with Adwords (now Google Ads), retargeting and lookalike audiences, will generate the best result? Well it definitely does! Intertwining long-term and short-term strategies with proper real-time maintenance is key.
Paid social media campaigns involves spending advertising dollars in the right place at the right time. Responses to these posts are considered paid reactions. There are many different types of engagements or reactions and your goal will be different for each. Examples of paid social media campaigns include ads optimized for clicks, video views, lead generation, shopping purchases and more.
Organic social media, on the other hand, is any activity that takes place on social media without paid promotion. Some people think of this as “traditional” social media. While organic posts may not always have the reach of paid ads, they are powerful for creating trust with your target audiences because you did not pay to increase their influence or come off as too pushy.
Unlock your brand’s social media potential. Let us show you how with a free consultation.
At Tag Marketing, we provide both paid and organic social media services to maximize your brand’s reach and engagement.
The best profile and posts in the world are useless unless they are seen by the right people. We use proven methods to attract your target audiences according to data such as behavior, pain points and demographics.
Even in business, people tend to feel more comfortable with brands they feel connected to on a somewhat personal level. That is why engaging with your target audience is so important. We come up with posts and responses that engender prospects’ trust and spark their interest. And we help generate more comments and likes on your posts to keep the conversation going.
The most common goal is to drive leads to your website and convert sales. To do this, we create and execute social media campaigns that send high volumes of the right traffic to your website’s landing pages. We also use retargeting ads and tracking to convert recent website visitors that didn’t previously convert and offer them a special incentive.