Graphic Design Services

Tag Marketing has been delivering groundbreaking and growth-driven graphic design services, internationally, for 20 years. Our team of expert graphic designers create custom print materials, NO templates, at a realistic price that actually returns on your investment. Our company excels in marketing and understands your market, which gives you the advantage against your competition and impresses your target audience. With multiple Illinois locations, you’re never too far from a local, family owned, graphic design company that can meet with you in-person. We can design anything you want and to the exact specs you need, whether it's a large format event banner, a custom shaped business card, or a difficult metric unit product package.

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Fundamental Principles of Design

The principles we utilize during our print and graphic design process are simple guidelines, or building blocks, that organize the various elements of design into a bold and unified composition. Getting your point and brand identity across effectively.


Balance has to do with visual weight of the objects, colors, and textures that make up a design. The elements in the print design composition should have equal weight, making it feel stable.


Another principle of design is proportion. Proportion is used to add harmony, symmetry, and balance to a graphic design composition. This is achieved when a desirable relationship exists with respect to their size, color, and quantity.


An important principle of design is visual rhythm. This organized movement is achieved by using repetition, gradation and alternation. The repetitions can be made subtly at a foundational level, or more boldly using distinct elements in a composition.


Emphasis can be brought about in several ways, often by using contrast, color, shape or texture. The point is to catch the viewer's attention and draw them to a focal point or something of importance.


Unity is the root principle summarizing all the other principles in design. It is unity that achieves overall harmony with all the elements for a holistic and consistent composition.

Creative, Growth-Driven Graphic Designed Materials

Print Design By Tag Marketing

We specialize in everything from large format banners to custom shaped packages with over 20 years of experience in the industry.

FAQs About Print and Graphic Design Services

  • Margin: The area between the edge of the page and the page’s main content. Since cutting down press sheets is not an exact science, margins allow for some wiggle room without part of the content being cut off. Margins are also essential to clean design. Having any content too close to edge of your design can look unprofessional.
  • Trim size: The final size of a printed piece after being cut from the sheet of paper that it was printed on.
  • Bleed: Any element or content on the page that extends past the edge of a printed page. This is most common with background colors or images that are meant to go all the way to the page’s edge. Extending these elements a bit past the edge allows for some wiggle room when the printed piece is cut down to size.
  • Registration Marks: Any cross-marks or other symbols outside trim area that is used to accurately align individual letterpress plates for multi-color print jobs.
  • Resolution: The density of dots (print) or pixels (web) on a page or display usually measured as dots-per-inch. The higher the resolution, the smoother the appearance of text or graphics.
  • Color Mode: Color mode refers to how colors are combined based on the number of channels in a color model. Different color modes result in different levels of color detail and file size. For instance, the CMYK color mode is optimal for images in a full-color print brochure; while the RGB color mode is optimal for images in viewed on a computer monitor, such as viewing websites or digital photos.
  • CMYK: Abbreviation for cyan, magenta, yellow and black. These are the four process colors used for printing on paper.
  • RGB: The color mode of red, green and blue. These are the primary colors used by computers to display images on your screen. A file in the RGB color mode must be translated into the CMYK color mode in order to be printed on a printing press.
  • Vector: Vector graphics files store the lines, shapes and colors that make up an image as mathematical formula. Vector graphics can be resized without any change to the quality of the image.
  • Raster: Raster refers to an image that is made of up pixels, each a different color, arranged to display an image. Raster images are capable of displaying a myriad of colors in a single image. However, they cannot be made larger without sacrificing quality.

Not typically. Usually the material that is being printed on is white. So the use of white ink is not necessary. However, if colored paper is used, then white ink is available if the graphic or text requires it.

A proof is a one-off copy of your document. It is the physical representation of what your printed piece is going to look like, and is your last opportunity to make sure that the print job comes out the way you want.

When you carefully inspect the proof, you’re assuring an accurate, flawless delivery of your print job on the first run.

The Pantone Matching System (PMS) is a color reproduction standard. Colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows the printer to precisely match colors and maintain color consistency throughout the printing process.

Printers and monitors produce colors in different ways. Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most, but not all, of the colors in the RGB color model.

Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model. When an image is converted from the RGB model to the CMYK model for printing, some of the color data will be lost. The application program, such as Adobe Photoshop, does the conversion and chooses what it thinks will be the closest color match.

Good question! We offer printed projects of all types. Banners, brochures, business cards, door hangers, envelopes, flyers, labels, letterheads, magnetics, packaging, postcards, gift cards, posters, signs and more.

But just because we didn’t list it here, doesn’t mean that we don’t do it. If you have a specialized service or project, chances are we can accommodate your needs.

The turnaround for a print project is determined by several factors. The size of the print job, where it’s being printed, the schedule of the printer, and where it’s being shipped to all effect how long it will take to complete the job.

We are always committed to getting the job done in the timeliest manner. Let us know when you need it in-hand and we will let you know if it is possible. Rushing print and shipping are always an option, but our last resort as it can be more costly.

Yes. We will design and prepare a digital file for you so it can be handed off to your commercial printer.

We use professional software file types that are an industry standard for the printers. However, we may need to talk with your printer prior to the final stages of getting your files “Press Ready.”

Yes, in most cases. However, it depends on the age and version of the software that was used to create the file, as well as the condition of the digital file. We can review and analyze your past graphic designers files and let you know if there is a problem.

Yes, if we design a project for you, we will archive it in several places to keep it safe.

Easily, just fill out our online form here and our team will get back to you within 24 hours. Otherwise, give us a call at 773-680-6952 and talk with one of our client service representatives. They will ask you some questions regarding quantity, timeline, size of audience copyright, what material will be used, etc pertaining to your specific print project. We will even give you suggestions to keep project within your budget.

Design Software Expertise

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Quark