Given that most people use smartphones and tablets to browse the internet today, it is an absolute must for your company to have a dedicated mobile solution.
You can see from these statistics that having a website that is designed great and functions well on all devices including mobile is of growing importance. If your website’s layout is not optimized for mobile and your content is difficult to view, you will start seeing a decline in leads and sales year-after-year as your competitors scoop up your losses.
Also, search engines like Google and Bing have separate indexes for mobile sites, which means that having a mobile website designed would greatly increases your potential rankings & traffic.
We'll explain the difference between responsive websites, independent mobile sites, and mobile apps.
Responsive Site Design
Responsive sites are websites that respond to the screen size and orientation of the device that they’re being viewed on. This is accomplished using a combination of flexible grids, styles, and media queries that allow a website’s layout to adapt to it's viewing environment.
Independent Mobile Site Design
Independent mobile sites are separate versions of desktop website designed specifically for mobile devices. Essentially there is a separate sub domain or directory for the desktop website and the mobile site. The design and layout is tailored specifically for tablets and smartphones.
Mobile App Development
Mobile apps are applications that are downloaded and installed on a mobile device. A mobile app may pull data from the Internet, much like a website, or it may download content to the device so it can be accessed even without an Internet connection.
There is no one size fits all answer to this question. Each company must evaluate its goals, consider all the criteria, and determine the target audience.
Responsive and mobile sites have a much greater reach than mobile apps. They are ideal for users who are simply trying to connect with your business and find information about your services or products. In all, mobile sites are geared more towards lead generation.
However, studies show that mobile app users are generally more engaged. Apps that are developed for shopping, gaming, entertainment or customer service purposes may prefer a more customizable platform that offers more features. Basically, mobile apps are more for customer retention and client loyalty.
Websites that look great regardless of what device they’re being viewed on is crucial to every company. Whether we use a responsive design or mobile design approach, there are factors that are common to both.
Tag Marketing’s web design process and methodology blends design, development, analysis, and customization to bring you the results you desire. We make sure your website functions as intended by testing it on multiple devices and cross browser platforms.
WordPress is an open source platform that is used to create some websites. WordPress has the advantage of utilizing themes that are fully responsive down to mobile.
If you’re interested, you can view our portfolio of responsive WordPress websites here.
The Bootstrap framework is the most popular front-end framework for developing responsive websites. This framework easily and efficiently scales websites, from phones to tablets to desktops using fluid grids and CSS media queries.
If you’d like to view a website built using the Bootstrap framework, you already are! Tag Marketing’s website is a responsive website built using Bootstrap. Here is another example of a Bootstrap responsive website:
The Duda Mobile platform is our go-to platform for creating independent mobile websites. This specific platform makes creating mobile websites quick and efficient. You also get SSL encryption included with your mobile site. Not to mention Google is partnered with them, and that never hurts.
Here’s a brief list of a few clients that we've developed dedicated mobile websites for: