Email marketing is an oldie but goodie: It is an established marketing tactic that still delivers on its promises, with results as impressive as those generated by newer and shinier tactics. The numbers say it all:
But many organizations struggle with executing successful email marketing campaigns and find themselves encountering the following problems:
Email marketing can seem like an impossible riddle if you do not have a firm grasp on the fundamentals. Some companies simply do not have the time or manpower to master it on their own.
Getting it right is worth the investment, as well planned and executed email campaigns can accomplish many of your goals including promoting brand awareness, building relationships, increasing lead generation, nurturing leads and promoting your products or services.
So, how can you ensure your email campaigns will accomplish the goals you set for them? Hire seasoned professionals who know email marketing inside and out.
The purpose of each and every email marketing campaign is to push your contacts through the funnel to the next stage.
In order to improve the chances of success for your email campaigns, we:
It is critical to customize emails according to which category recipients fall into. Leveraging the data we collect, we use it to figure out what type of messaging is best for each segment of your subscriber list.
We review the open and click-through rates of every email sent. Additionally, we use A/B testing to find out which subject lines and calls-to-action elicited action and which ones failed. Analyzing the results of campaigns informs our future efforts, empowering us to achieve a better ROI for you.
We give your prospects a reason to provide their contact information by offering lead magnets – valuable content such as eBooks, expert guides, ultimate guides, checklists, case studies, and webinars that is gated. Visitors must enter their contact information in order to access this content. It is an ideal way to build your subscriber list while reinforcing your brand as an industry thought leader.
People’s inboxes are overflowing these days. You must give subscribers a compelling reason to open your emails. This is exactly what personalization does. It ensures the emails you send to different segments of your contact list are applicable to their lives in some way.
We leave no lead behind with our remarketing efforts. Using cookies embedded in browsers, we track leads that failed to convert previously. By learning about their behavior, we can figure out better ways to motivate leads to purchase.
When it comes to getting the results you want from your email marketing campaigns, timing is key. An overbearing amount of contact can drive leads away, while intermittent communication can result in leads that go cold. We work with software that automates the process of sending emails based on where prospects are in the sales funnel.
Transparency is one of the tenets of our client relationships. We produce detailed reports that analyze and measure the results of your email campaigns and share them with you. You will always know exactly where your email marketing efforts stand. We refine future campaigns using metrics such as deliverability, open rate, click through rate and unsubscribes to obtain the most ROI.