The number of Americans that prefer to shop online grows every year. In fact, eCommerce is growing 23% on average year-over-year.
There’s no denying that customers are using the web to make their online purchases. People might start off virtual window shopping on their phones then making their final purchases on their desktop. As a result, more and more businesses are starting to take advantage of eCommerce website development by creating responsive online stores to increase their brand’s exposure.
source: Big Commerce
When it comes to eCommerce websites, you cannot sacrifice design for functionality, or functionality for design. The two must work together seamlessly so that your website is easy to navigate, delivers information efficiently, simple to reorder and promotes your brand effectively. When design and function are working as a team, you’ll convert more visitors into customers and turn first-time customers into repeat customers who advocate for your brand.
eCommerce Web Design
A well-designed eCommerce website showcases your products in a way that excites and engages your visitors. Tag Marketing’s designs focus on providing your audience with a clear message and strong calls-to-action that converts them into paying customers.
Your eCommerce website is your online “storefront” and should reinforce your company brand and identity. You want to build a relationship with your customers. That relationship relies on the trustworthiness and reliability of your brand. When your business accomplishes that, traffic to your website and product sales will increase rapidly.
eCommerce Functionality & UX Development
An eCommerce website is more than beautiful images and compelling content. Your website must function well in both the front-end and backend to provide a great user experience. There’s nothing more frustrating to a customer than experiencing functionality issues that prevent them from browsing your website or making a purchase.
Our eCommerce websites put cookie cutter templates to shame. We tailor your website directly for your company’s unique needs and goals. Our team performs competitor analysis to determine market trends, weak spots, and inspiration. With that information, we turn your ideas into an organized development strategy to launch a successful website with room for growth.
We setup user portals, admin areas, taxes, shipping, credit card merchant gateways, and 24-hour access to your data. Our eCommerce websites have the ability to integrate with other shopping avenues such eBay, Facebook, and Amazon. Plus add-on marketing & sales tools such email campaigns and CRM workflows. You can oversee customer information, purchases, run reports, and track your success all under one hood.
Are you going to ship your products to your customers? What payment options will you provide your customers?
Our development team has experience integrating FedEx and UPS shipping into eCommerce websites. We can also set it up for you to safely and securely accept several types of payments, from credit cards to PayPal.
We’ve designed many eCommerce websites that integrate well with popular eCommerce platforms. WooCommerce and Volusion both offer core capabilities so you can sell anything from anywhere. These platforms are mobile friendly, scalable to your growing business, and capable of adding and managing products with ease.
Tag Marketing doesn’t stop at your eCommerce website. We have a marketing team that will extend your reach into various social media and marketing campaigns. We raise your brand’s awareness and drive sales by also developing: