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FREE Consultation online marketing case study for insurance

Lead Generation - Insurance Agency

Online Marketing Case Study. Doesn't Include Assisted Offline Sales & Renewals.

lead funnel for insurance marketing case study

$25:1 ROI

New Visitors



Old: 4,663 Visitors

New: 11,439 Visitors




Old: 1.47% Conv. Rate

New: 3.29% Conv. Rate




Old: 245 Leads

New: 804 Leads

insurance web and marketing case study challenges


  • Insurance Industry is HIGHLY Competitive!
  • Mostly Converting in Unprofitable Areas
  • High Website Bounce Rate
  • Reliant Heavily on Cold Calling
  • Slim Profit Margins
  • No Lead Nurturing Process

insurance web and marketing case study strategy


  • Target More Qualified Audience
  • Create Local Presence for Grand Rapids & Surrounding Areas
  • Content Marketing to Peak Visitors Interest
  • Effective Landing Page Design to Convert More Leads
  • Increase Inbound Leads to Wean Off Outbound Leads
  • Setup & Integrate CRM

insurance web and marketing case study execution


insurance web and marketing case study results

Online Results

  • $25:1 ROI
  • Expanded Target Area Reach In Profitable Areas
  • 38% Decrease to Overall Website Bounce Rate
  • 145% Increase in Online Visitor Traffic
  • 216% Improvement to Marketing & Sales Qualified Leads
  • Closed More Policies & Increase Customer Lifetime Value
  • Retained Customer Loyalty
  • Decreased Cost-Per-Acquisition
  • 124% Increase in Conversion Rate
  • Helped Fix Phone Routing Issue

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