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We spent way too much money in the past with big companies, and have never received the quality of service and results that we received from Tag Marketing.

Ned & Genta Halimi, Owners
FREE Consultation online marketing case study for education industry

Lead Generation - Cosmetology & Spa School

Online Marketing Case Study. Doesn't Include Assisted Offline Enrollments & Salon Sales.

lead funnel for insurance marketing case study

$79:1 ROI

Online Visibility

40%

Increase

Monthly Leads

298%

Increase

Quarterly Sales

48%

Increase

education web and marketing case study challenges

Challenges

  • Beauty Education Industry is HIGHLY Competitive
  • Not Getting Found Locally
  • Reliant Heavily on Cold Calling
  • No Lead Nurturing Process
  • Understaffed
  • Less Locations Compared to Competitors in Area
  • Needed to Separate Salon from School
  • Mobile site is hard to navigate

education web and marketing case study strategy

Strategy

  • Target More Specific Audience
  • Create Local Presence for Each School's Surrounding Area
  • Content Marketing to Peak Visitors Interest Including Blogs & Commercials
  • Effective Landing Page Design to Convert More Leads
  • Increase Qualified Inbound Leads to Wean Off Unqualified Outbound Leads
  • Setup & Integrate CRM
  • Promote Enrollment & Salon Services Separately (Website, Social & Review Sites)
  • Redesign mobile site & fix UX

education web and marketing case study execution

Execution


education web and marketing case study results

Online Results

  • 7900% ROI: $400K In Monthly Sales, $5K in Monthly Ad Spending
  • Increased Online Visibility 40%
  • Improved Reputation for Both School & Salon
  • 298% Increase in Monthly Marketing & Sales Qualified Leads
  • Increased Quarterly Sales for Enrollments & Services 48%
  • Decreased Their Cost-Per-Acquisition
  • Improved Lead Nurturing Process & Student Tour Efficiency Dramatically

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