7 minute read
Digital Marketing Tips to Effectively Engage with Your Customers
The Critical Importance of Digital Marketing
A digital marketing strategy is critical for business growth and sustainability. Digital marketing helps you better engage prospects, turn prospects into leads, and then convert leads into paying customers.
Let’s take a look at top ten digital marketing tips that promote your brand, engage potential customers, and achieve your business goals. Plus, you can click the buttons to download free resources or use our free tools.
1. Define Goals and Target Audience
The first digital marketing tip is to set clear objectives and identify your target audience. Who are you selling to, why do they want to buy from you? What are their interests, and how do those interests align with your business offerings? Are you looking to increase sales, and by how much? How well do customers know your brand, and what steps can you take to improve or extend your brand identity?
These are the kinds of questions to consider first and foremost. It’s first on the list because understanding your target audience and the goals you want to achieve for that audience determines everything else you do for your digital marketing strategy.
To help you get started, we’re sharing our Goal Setting Questionnaire. Remember to quantify your goals and put a timeline for achieving these goals.
2. Create Compelling Content
In digital marketing, content is king, which is tip number two. High-quality, relevant, and engaging content educates, entertains, and/or solves problems to elevate interest in your target audience. It also employs keywords that help improve your search rankings and ensure potential customers can easily find you and stand out among your competitors. Content encompasses a variety of formats, including web pages, blog posts, videos, infographics, and social media updates.
To help you write better-targeted content, we’re sharing our Buyer Persona Template. Create an ideal prospect to do business with and then map content to their buyer’s journey.
3. Optimize SEO
Search Engine Optimization (SEO) drives organic traffic to your website through the use of various tools, including keyword research of what customers type into search engines when looking for products and services. These keywords appear not only in your website text and headings but also in the website’s meta tags which are used by search engines like Google to “find” your website.
Use our SEO Audit Tool to uncover your website’s lost SEO potential and uncover errors and opportunities. Both on the front end that your viewers see and the backend that search engines see. Laid out in a very comprehensive report with solutions, explanations, and examples to help you fix the issues or improve them.
4. Go Mobile
There are over 300 million smartphone users in the United States, so it’s no surprise that a little under half of all web traffic originates from mobile devices. Your website must be mobile-friendly and in a lot of cases, such as eCommerce, you should be focused on a mobile-first experience. Not just for smartphones but also tablets, as well as the Android and iOS operating systems that power these devices.
Check the responsiveness of your website with BrowserStack’s Responsive Testing Tool. It utilizes live interactive devices across popular platforms and browsers so you can explore the experience your audience is having and make changes as needed. Your message may not be getting across as clearly as you thought or in the order you wanted it to be.
5. Build a Social Media Presence
This digital marketing tip is no surprise. Most users of mobile devices spend a significant portion of their screen time on social media platforms. Social media platforms offer opportunities for your business to connect with your audience, build brand awareness, and drive traffic to your website. Identify the social media channels your target audience most frequents, and create a consistent presence on those platforms with engaging content and targeted ads. Note that video content is highly popular on social media, with the huge growth of TikTok being just one example.
The leader in social media posting software, HootSuite has curated the latest image templates for Facebook, Twitter, and YouTube platforms so you can create a professional-looking profile that will resonate with your audience.
6. Identify Influencers
Influencer marketing has gained significant popularity in recent years and has made the top ten tip list for digital marketers. According to Statista, the global influencer marketing market value was 16.4 billion U.S. dollars in 2022, more than double since 2019. Expect the size and value of influencer marketing platforms to continue to expand collaborations with brands. Identify influencers in your industry who have a genuine connection with your target audience. Work with them to promote your products or services through sponsored content, reviews, and/or endorsements so they can influence their followers to become your followers and customers.
7. Utilize Email Marketing
It might seem like a dated strategy, but email marketing still deserves mention in our digital marketing tips as it remains one of the most effective ways to develop leads and drive conversions. There are various software products to build email templates, track open rates and clicks, and keep your email list compliant and up-to-date.
Use a sign-up form or pop-up on your website to collect email addresses of your potential customer base that integrates automatically into your CRM. You can also build a subscriber list by offering incentives, such as exclusive content or discounts. Personalized and targeted email campaigns with relevant content and offers result in increased engagement and conversions.
Sign up for HubSpot’s Free Email Marketing Software. It includes a free CRM to house your contacts and it integrates seamlessly.
8. Invest in Paid Ads
Pay-per-click (PPC) advertising is one of the most effective ways to reach your target audience, drive traffic to your site, and gain conversions or sales. Google Ads, Facebook ads, LinkedIn ads, and YouTube ads are examples of PPC advertising. Note that while you only pay when someone clicks on your ad, hence the name, it is not a guarantee of a conversion.
PPC ads provide a useful way to evaluate your messaging and branding, to learn what gets the most clicks and quality leads, and can constantly improve your return on investment (ROI). Each platform has their primary use, advantages and disadvantages, and offer several types of ad formats.
With Google ads, a person has to search for something in order to show your ad. Facebook and LinkedIn on the other hand, shows your ad where they already are.
Facebook is best for engaging with customers and potential customers. LinkedIn is best for educating your audience. Google is best for lead generation and sales. YouTube is best for branding. All of these are good at other things as well and in combination with each other will provide the best performance.
Keep in mind that it takes about 8 touches before a purchase decision is made so pay-per-click campaigns help follow the viewer around the internet to make multiple touches across multiple platforms to inch them closer to choosing you.
9. Implement Data Analytics
Data analysis is how you gain an understanding of the effectiveness of your digital marketing efforts. These data analytics tools track such important metrics as website traffic, user behavior, and conversions. With this data in hand, you can identify areas for improvement, optimize your campaigns, and make decisions based on verifiable data, not hunches or best guesses.
To find out how well your marketing stands up against industry standards, we’ve created a tool that audits and scores your online marketing efforts. Our tip, is to find out what your current digital marketing score is and follow the instructions on how to improve those efforts.
10. Employ an Experienced Digital Marketing Agency to Achieve Your Goals
Last but not least of our digital marketing tips, and the best digital marketing tip of all, is to use an experienced digital marketing agency to develop and implement strategies that achieve results. These digital marketing tips are just the tip of the iceberg — you’re busy running your business, Tag Marketing is in the business of digital marketing services, staying updated with the latest industry trends, SEO algorithm changes, and emerging technologies and digital tools.
Our digital marketing approach is simple, transparent, effective, and adjustable — making it easier and faster to generate higher traffic, get more leads, and increase conversions.
We are a digital marketing agency you can trust and grow with. Book a free consultation with us to discuss how we can help you with your digital marketing strategy.