The process of Search Engine Optimization (SEO) involves improving your website pages and posts so that they attract more targeted visitors organically from search engines like Bing and Google, not paid channels. Today’s search engines need to find the best, most relevant, useful, and trustworthy results. Results from both desktop, mobile and voice search indexes.
The goal is to get ranked at the top of the organic results, which is directly below paid sponsored ads, in both the local businesses and webpage listing sections. Search engine algorithms are getting smarter and smarter, making thousands of updates each year. They don’t just understand keywords, they try to understand a searcher’s intent.
What Does Google Think Of Your Website?
Search Engine Optimization (SEO) is a process that enhances your website and online visibility, thus improving your page’s rank in search results organically. The higher the ranking, or the higher on the results page you are, the more potential customers will visit your website. To learn more, checkout our blog posts The Basic Guide To SEO and 8 Principles For Successful SEO.
Search engines gather information about websites and index that information on their server.
The way they gather that information is by sending programs, known as spiders, that “crawl” or search through websites on the internet. They save and categorize information pertaining to that website, including meta data, content, and both inbound & outbound links.
When you search for something using a search engine like Google, the indexed data that matches your search is ranked and returned in an ordered list using an algorithm.
The criteria used to calculate the value of a website’s pages are based on thousands of factors such as page relevance, keyword matches, location, and more. Read more about How Search Engines Work in this blog post.
Keywords are the search terms that people enter into search engines in-order to find something or answer their questions. Researching these long tail and short tail phrases helps us learn how to target your potential customers so they can find the unique content they want.
The knowledge we gain from keyword research allows us to plan a campaign or market your website, as well as estimate the costs and returns from your SEO budget. Read more about Choosing The Right Keywords in this blog post.
Front-end changes will require the subtle inclusion of the targeted keyword phrases in various locations of each page, adding content users are searching for, building links, and more.
Back-end changes will require edits to your meta tags such as your title tags, meta descriptions, image alt tags, speeding up page load, and more.
An inbound link profile consists of a balance between the quality and quantity of links from outside sources that point to your website. Learn more about How Inbound Links Affect Your SEO Performance. Internal links is when you're trying to point your viewers to other relevant page or post within your website. Read about Why Your Internal Linking Structure Effects SEO. External links helps you become an authority by linking to reputable outside sources and encourages backlinks towards your page.
Some ways of building links include publishing unique insights in your industry from leading websites, guest articles on relevant websites, a number of high quality free and paid directories, social media, government or educational institutions, your suppliers or affiliates, etc.
The purpose of developing your link profile is to gain authority as a provider of your products or services. You’re building your online reputation that you want other to know about and share.
There are a lot of factors to consider, but assuming your website is technically sound and has quality unique content, you should expect a 50-100% increase in organic traffic within about three months and potentially much more. External factors do play a role also, including if you were hit with any penalties previously, involved in a link building scam, etc.
SEO is a long-term marketing strategy. It takes time to research, strategize, develop, implement, maintain, and improve your website and online presence.
It also takes time for search engine giants like Google and Bing to crawl and index your website. Then you will start seeing results, and these results will continue to grow over time.
Additional long-term factors include competition, budget, content quality, if you were penalized previously, etc. No two websites or SEO strategies are the same.
That’s why we ask clients to commit to a 1-year contract.