Tag Marketing’s magazine designers know what it takes to design a successful print or digital magazine. We custom design a magazine specifically for your company. We seamlessly integrate your brand and corporate identity into the design to promote your message.
There are questions we ask to determine if a magazine has been designed well. Does the content read well? Is it clear and easy to understand? Does it capture and hold your viewer’s attention? Does the eye follow the elements on a page in an easy-to-follow pattern? Or does everything on the page seem scattered?
Your target audience and subject matter are very important factors when we create your magazine design. A magazine about fashion targets a much different audience than a magazine about fishing. We cater the subject and content to appeal to the audience you are trying to attract. For example, bullet points, lists and graphs are visual cues more appropriate for educational magazines. Whereas big, full image spreads would appeal more to creative fashionistas.
A magazine cover is the first thing your audience will see, so it must make a great first impression. When designed well, arresting images, beautiful typography, and attention-grabbing headlines all work together to make your viewers want to know more.
To accomplish this, Tag Marketing takes many items into consideration. We start by learning about your products or services, your purpose, your industry, and your readership. Our cover designs will appeal to the target audience you want to sell to, or the viewers you want to reach.
Without a well-planned layout, a magazine is not going to appeal to your viewers. The images might be beautiful and the content might be compelling. But if the layout doesn’t flow well, isn’t appealing to the eye, and doesn’t have room to breathe, the viewer is not going to continue to read it.
The reader’s eye should be able to glance at a page and understand the context, the theme, and the message immediately. We recognize that readers are increasingly getting their content on a screen as well as in print. A clean, simple, elegant layout that looks good on any device is important.
People read magazines because they want to be informed or entertained. Great content will pique your reader’s interest and keep their attention. Bold headlines and clear, easy to understand text are key to holding someone’s attention.
Perhaps you need help developing content. We can assist you in creating headlines, titles, articles, and advertisements to create interest in your company.
Fonts are a wonderful way to outline your company’s personality. But when used incorrectly it can be illegible and distracting. Our magazine designers draw inspiration from a large library of fonts that will integrate with the personality of your brand, be easy to read, and compliment the layout.