Did you know that great packaging could lead to greater sales? Consumer research shows that 1/3 of product decision-making is based on the package design alone. In many cases, food/beverage or product packaging is the last "ad" a person will see before they make the decision to purchase a product. That purchasing decision is typically made in about 7 seconds. That’s a very short amount of time to entice the consumer to buy that product. So what makes the consumer want to purchase your product versus the competition? The eye-catching design, the quality of the material, and the emotion it invokes at that very moment.
Packaging is used to grab someone’s attention and get the product noticed whether its for retail or food/beverage market. It needs to clearly identify your brand and include the most relevant information about your product. Is it clear what the product is used for? Does it visually represent the value behind your product?
Opening the package is an event for many people. You can find endless YouTube videos of people unboxing a product and they get an unbelievable amount of views. That’s because opening a package can stimulate the same feeling as opening a birthday present. Even if you already know what’s inside there’s a certain anticipation that gets people excited.
The package that contains your product is about more than just that product. It’s an extension of your brand as a whole. So, it should look like it belongs to your brand and have a sense of familiarity with your other products.
Over the years, Tag Marketing has developed a process for designing packages.
Phase 1: Product Research
The first step is initial product research. We always start by looking closely at your product, as well as your competitors.
Phase 2: Package Design Concept
After we analyze the research gathered, we create a design concept that is custom to you, your brand, and your market. Icons, aesthetics, typography, color, and shape of the package are all utilized to tap into the hearts and minds of your consumers.
Phase 3: The Final Package Design
Finally, we use the design concepts to create a print ready art that includes die cuts. Because of our range of experience, we can also help you choose the right materials that will enhance the final result.
Phase 4: Results
Our goal throughout the process is to eliminate confusion about your product, create visual appeal that will get your product noticed, stimulate a positive emotional response from your audience and establish your product's value.