Many people use these terms interchangeably. Whether you call them flyers or sell sheets, these are informative, one-page marketing tools that showcase a product, service or event. Since you only get one chance to make a great first impression and get your point across, the design of your flyers can have a direct impact on your returns or branding efforts.
Flyer graphic design is an art. Utilizing all of the principles of design correctly and within one cohesive piece is key.
There are several flyer layouts including full, half and quarter pagers. Depending on how these will be distributed or posted, either one or both sides of the flyer will be designed.
Typically, flyers and sell sheets are used to support your sales efforts. Unlike brochures, they are unfolded and offer a more in-depth and technical insight to a particular product, family of products, or service you offer. Flyers are an effective way to advertise:
Flyers are great versatile materials that let people know what your company is up to. Hosting an event? Pass out a flyer to remind your customers to save the date! Launching a amazing new product? Handout a sell sheet to let your audience know the new features and benefits! Offering a promotion? Flyers are great at announcing discounts, sales or member rewards!
You can use flyers and sell sheets at trade shows, conventions, parades, as folder inserts, or repurpose into an email campaign. They are an efficient and cost-effective way to increase your brand’s awareness.
The key to making any flyer or sell sheet effective is a great design that is clear and concise. The goal is to retain your customer’s interest and provide them with the information they need to make an educated decision about the product, event or service you offer. It’s also the perfect opportunity to tell your customers what to do next to move them through their buyer’s journey.
Tag Marketing has over two decades of graphic design and marketing experience. We know what elements and emotions are essential in designing an effective flyer that generate returns. We combine visually interesting graphics with important content that keeps readers engaged. Also, letting the viewer know what action to take without the guesswork. The content may be technical, but it doesn’t have to be boring. Think of it as a virtual tour of your product or service that acts as a persuasive part of your marketing strategy.