Many people use these terms interchangeably. Whether you call them flyers or sell sheets, these are informative, one-page marketing tools that showcase a product or service. Since you only get one chance to make a great first impression, the design of these materials can have a direct impact on their effectiveness.
Typically, flyers and sell sheets are used to support your sales efforts. Unlike brochures, they are unfolded and offer a more in-depth and technical insight to a particular product, family of products, or service you offer. They are an effective way to advertise:
These are great versatile materials that let people know what your company is up to. Hosting an event? Send out a flyer to remind your customers to save the date! Got a great product? Get a sell sheet out! Offering a promotion? Flyers are great at announcing discounts, sales or member rewards!
You can use flyers and sell sheets at trade shows, conventions, as folder inserts, or in email campaigns. They are an efficient and cost-effective way to increase your brand’s awareness.
The key to making any flyer or sell sheet effective is a great design that is clear and concise. The goal is to retain your customer’s interest and provide them with the information they need to make an informed decision about the product or service you offer. It’s also the perfect opportunity to tell your customers what to do next to move them through their buyer’s journey.
Tag Marketing has over 22 years of graphic design experience. We know what elements are essential in designing an effective flyer or sell sheet. We combine visually interesting graphics with important content that keeps readers engaged. The content may be technical, but it doesn’t have to be boring. Rather, it can be a virtual tour of your product or service and act as a persuasive part of your marketing strategy.