Online shopping has exploded in the last few years, and this isn’t just the case for large online sellers like Amazon. Today, even small-mid sized companies such as local retail shops, DIY crafters, and bloggers are beginning to sell merchandise and services online. Since competition has become so challenging, what really separates an eCommerce agency that’s successful versus one that isn’t?
The most important factor, but not the only one, is an effective eCommerce website. After all, you can’t grow your online sales or increase profit margins without one. But you also need to consider organic SEO so your site gets found during a search, online marketing to raise awareness about your brand and offerings, and paid advertising that compliments your overall marketing strategy to showcase product details.
A professional and user-friendly eCommerce website that looks good and functions well on every device is a must if your agency sells products and services online. Our eCommerce websites offer your customers an online experience with a user interface that’s intuitive and easy to navigate, so your customers won’t get lost or frustrated and shop somewhere else.
We accomplish this using proven strategies that we tailor to your specific business needs that result in positive ROI. From the home page to the shopping cart, we focus on fast page loading, clear messaging, strong calls-to-action, creative content, and conversion tracking that provides your customers to buy the items they want. We also integrate inventory management systems, CRM workflows, and shipping options that keep your eCommerce website up-to-date and efficient.
Engage With Customers Online, Retain Client Loyalty & Increase Average Transaction Value
Your website is your online storefront. Applying marketing solutions will raise awareness about your brand and drive buyers to your website. But there is no one-size fits all solution. That’s why we take the time to learn about your company, the products you’re selling, and your competition. Once we’ve done our homework, we can create a multi-prong strategy that will drive sales and hit goals. Our process utilizes the latest tools, search engine marketing, behavioral targeting, social media, and 3rd party sites to dramatically improve ROI.
We Make Sure Your Customers Find You On Their Preferred Platform
Having the best eCommerce website online won’t amount to much if your potential customers can’t find you. Google and Bing use complex algorithms to generate search results, and those algorithms are updated thousands of times per year. Our SEO specialists use content creation, keyword research, on-page SEO, link building, tracking software, and many other techniques that are used by search engines to push your website to the top of the list. Organic SEO is one of the best long-term strategies that target precise market segments for your products and services.
The Biggest Bang For Your Buck!
Paid advertisements in the form of banners, text ads, and videos appear in a search engine’s, social media platforms, and 3rd party sites to generate targeted traffic & brand awareness to your eCommerce website. A good paid advertisement campaign doesn’t just throw money in the wind and hope that something sticks. It maximizes your advertising efforts by using platforms that are flexible, effective, and offer transparent results. Google Adwords and social media platforms such as Facebook, LinkedIn, and YouTube are effective ways of putting your brand and products in front of large audiences. Our process for developing your paid advertisement campaign includes keyword & competitor research, campaign setup, tracking integration, ad creation, audience optimization, and ROI reporting. With this process, we ensure you’re getting the most out of every single dollar you spend.