Some people think that printed brochures are no longer relevant in today’s digital age. But Tag Marketing believes a creative, professionally designed brochure can play a big part in a lead-nurturing strategy. Brochures are a great way to distribute your company’s information on the spot and increase exposure to your brand.
While your website can be considered your online brochure, it is important to have something in print to distribute to potential customers so it can educate them on your company's services or products while creating effective brand awareness.
A highly engaging, memorable, creative brochure design can feature your products and services, announce an event, or help launch a campaign. It serves the purpose of reminding potential customers what your business is about and what sets you apart from your competitors. It also provides a great opportunity to educate your readers, convey your credibility as an authority in your industry, and persuades customers to take action.
It doesn’t take much to turn a well-meaning brochure into an absolute mess. Bad layout design, cluttered design, boring content, and a weak call-to-action can disrupt the flow of the brochure, distract readers, and muddle your point. A poorly designed brochure may actually chase away potential buyers and into the welcoming arms of your competitors.
Tag Marketing knows how to simplify your material and make it flow cleanly to drive your point home and boost your return on investment (ROI). We design brochures for a variety of purposes with several folding options such as trifold, z-fold, and half fold brochure layouts.
Direct Mail Advertising
Direct mail advertising brochures target someone with buying decisions. They almost always utilize a response mechanism such as providing contact information, directing them to a website domain, or getting a reply back.
Leave Behinds or Handouts
Leave behind or handout brochures are a great way to help your target audience remember you. Creative brochures are designed to impress a potential client and inspire them to get in touch with you.
Point of Sale
Point of sale brochures are a quick and easy way for your potential customer to gather information such as descriptions, pricing, etc. These are great reference points for industries such as real estate, retail and automotive.
This type of brochure design advertises or describes a school, commercial enterprise, forthcoming book, etc. in order to attract or inform clients, members, buyers, or investors.
Are you going to put a stamp on your brochure and send it through the mail? If so then the post office may require you to seal the open edges. Will you hand out your brochure at a trade show? You may want to consider a protective coating that reduces finger prints and tearing. Or are you going to send it as an interactive PDF in an email campaign or on your website? A digital brochure sent via email or on your site must look good whether it’s viewed on a desktop computer or a mobile device.
Knowing how you’ll be distributing your brochure will affect the design’s layout of the content. We’ll make sure your design is aligned with your goals and expectations.
Once we’ve determined your target audience and method of distribution, and take your budget into consideration, we can determine which format will be most effective for your brochure’s design. A quick discussion early in the process ensures we’re on target with your goals, within budget, and on schedule.
We have extensive experience working with quality print companies and have built relationships with them to bring down your cost. We’ll help you determine quantities, print sizes, coatings, and even the card stock that is best suited for your design, budget and goals.
The main purpose of a brochure is to convert your audience into leads. The content of your brochure is designed to do just that. But you must get their attention first. That’s why the design of the brochure cover is so important. The cover is your "storefront" that entices viewers to "come in and shop around". A cover with visually stimulating graphics, legible text, and a clear objective will engage your audience and make them want to open and read your brochure.
You’ve worked hard to develop your company’s brand into something that is recognizable and respected. Your brochure should tie into the rest of the marketing materials, uniting for your brand. Creating a brochure that is cohesive and integrates with your brand will help your audience feel connected to your company as a whole.