Charleston business owners are becoming increasingly aware of how important it is to invest in marketing for the success of their company:
Unfortunately, some companies are not reaping the benefits of online marketing because they are attempting to do it in-house:
The business landscape and competition are heating up in Charleston. Milken Institute’s 2018 Best Performing Cities report ranked the Charleston metro area #16 overall in the large United States cities category and #5 for one-year high-tech gross domestic product growth. In 2018, more than $1.1 billion in capital investment and 2,000 new jobs were announced by 30+ companies – about 40% were new to the region and 60% were already located there. The largest industries in Charleston are healthcare and social assistance (11,009 people), accommodation and food services (8,310 people), professional, scientific, and technical services (7,765 people).
This growth offers opportunities to take advantage of the benefits offered by online marketing.
There are ample opportunities for companies who do business in Charleston. Of course, this great potential increases competition for companies, as well.
From long-established organizations to start-ups, every business needs a well designed, responsive and SEO optimized website with a strong online presence. Regardless of whether you are starting from scratch or your marketing efforts simply need a recharge and update, working with a professional who can expertly spearhead your efforts will help you derive the most ROI.
We understand the challenges that small to midsize Charleston businesses face. We have worn many hats - owner, manager, salesperson, accountant, and promoter - at the same time just as you may have done. Like you, we have invested the time and effort to build up and grow our agency.
Taking your business to the next level requires stepping out of your comfort zone to try new approaches. Going through the same motions you always have will generate the same results. If you do not care about growth, that is fine. But you probably would not be here if you were satisfied with your company’s status quo.
When you let us take over your marketing efforts, you free your time and resources to focus on running your company. Let us build you a website that acts as a lead generating powerhouse and execute marketing campaigns that get the results you want.
A well designed, optimized website is one of your most valuable marketing tools. It is your most significant piece of online real estate, serving the dual purpose of generating leads and presenting your brand’s image to the world. And skillfully executed marketing campaigns are the driving force behind increased traffic to your website, which drives lead generation. An investment in these services is an investment in your business.
Our team will ensure your investment pays off. We possess about 20 years of experience handling the marketing needs of small to medium size businesses like yours and have a solid reputation.
Marketing jargon can sound downright overwhelming if you are not familiar with it. And you should not have to master it. You deserve sufficient time to devote to your business operations. You can do so without worry when you enlist Tag Marketing to manage your marketing campaigns. We have developed and perfected strategies that generate real results for our clients.
We will help you accomplish your marketing goals by:
When an insurance agency came to us to increase their lead generation, our marketing campaigns gave them a 145% increase in new visitors, boosted conversions by 124% and sent leads skyrocketing 216%.
We improved the online reputation of a home repair services company by 223%, taking their overall star ratings across major review sites from 1.3 to 4.2 stars.
Old: 4,663 Visitors
New: 11,439 Visitors
Old: 1.47% Conv. Rate
New: 3.29% Conv. Rate
Old: 245 Leads
New: 804 Leads
Why should you care about search engine optimization (SEO)?
SEO involves making improvements to your webpages and aiming more targeted visitors from off-site sources back to your website. Getting ranked at the top of the search results gives your website more exposure, and ultimately more leads and sales.
Capturing a top spot requires content that is relevant, useful and trustworthy. It is downright impossible to fool search engine algorithms these days. They keep getting smarter and they take into account each user’s intent.
We help you appear at the top of organic search results and attract more targeted visitors from search engine results by optimizing your website.
Inbound marketing is a powerful toolbox to have in your arsenal:
Online marketing is the process of targeting and speaking to a specific audience in order to create a strong presence and generate interest among prospects. It involves the following:
Develop a Plan
Devising a solid plan by using market research, competitor intel, branding strategies, location targeting and user experience.
Premium Content Creation
Leveraging content such as eBooks, calls-to-action, content development, promotional marketing, white pages, landing pages and webinars.
Blogging and guest blogging on a regular basis incorporating high-quality copywriting and in-depth topic research.
Leveraging social channels through profile updates and audience interaction for professional and social media marketing, content sharing, video marketing and paid advertising.
Enhancing the visibility of your brand through local and professional directories, industry forums and listings and citation management.
Email marketing campaigns with contact segmentation, list management, e-blast design and e-newsletters.
Strengthening your website architecture with link building, backlinks, internal link structuring, reciprocal links and inbound links.
Skilled reputation management that involves getting more reviews and testimonials, monitoring review sites and creating case studies.
Managing online ad pay-per-click (PPC) campaigns including Google ad campaigns, AdWords campaigns, display ads, YouTube advertising, social boosts and Yext Powerlisting.
While it can include many different types of online materials, the core similarity across all collateral used for content marketing is that it indirectly promotes your brand.
We work with you to formulate a customized content marketing plan that engages your target audience and compels them to take action. Every piece of content we create and promote is designed to attract visitors to your website and move them through your sales funnel.
The content we utilize includes the following:
Q&A Sites & Forums
We map each piece of content to the part of the buyer’s journey to which it best corresponds:
The buyer has realized and expressed symptoms of a potential issue.
The buyer has defined and labeled the issue.
The buyer has determined their solution or approach.
We ensure your content works continuously for you to establish your business as an industry leader and attract qualified leads to your website.
Having a fully functional, aesthetically appealing website is certainly important, but it is only a piece of the puzzle when it comes to lead generating web design. We utilize a combination of web design, development, analysis, and customization to create custom responsive websites that attract more qualified leads and convert those leads into customers. We can design any of the following content for your website:
All of our website packages include competitor analysis, lead forms, calls-to-action, custom design, and are responsive. Build with growth in mind and the marketing edge, our cost per page is as low as $250.
Effective Design Backed With Marketing Drive
If Graphic Design were easy, everyone would do it. But Graphic Design requires the mind of a marketer, the creativity of an artist, technical skills to print, an eye for detail, experience in the industry, knowledge of your audience, and fundamental design principles.
Our graphic and print design services include:
In order to grow, small-to-mid-sized companies should allocate at least 10% to 20% of their gross revenue to marketing. It seems like a lot, especially for a smaller company, but it is necessary for the success of your business.
Making your business thrive is virtually impossible without inbound marketing in this day and age. And making a halfhearted effort on it simply will not suffice. You need a dedicated team with expertise that will not accept less than the very best when it comes to your marketing campaigns. We maintain a commitment to excellence and follow a results-driven process that maximizes the ROI you receive from your partnership with us.
We accomplish this by:
It is not enough to set undefined goals. We take it to the next level by setting S.M.A.R.T. goals for your marketing objectives:
We manage your marketing campaigns using powerful software well suited for your specific needs. As a HubSpot partner, we offer a suite of marketing tools under one streamlined hood if you choose this option. These valuable resources help you edge out the competition.
It is by utilizing our sharply honed skills, expertise and years of experience that we deliver the results you want. We leverage simple yet diversified growth-driven marketing strategies to help unlock and accelerate the potential of your business.
The result? Our skilled team leverages customized marketing strategies to accomplish your goals, create value and bridge the gap between the money you spend and the leads we convert into customers.
We view our relationship with our clients as a partnership. We grow alongside you and we want you to succeed.
All of our inbound marketing retainers include blogging, webpages, social postings and SEO services. We offer a variety of pricing packages to suit different needs, goals and budgets starting at $1,500 per month.
It is imperative to consider factors such as your company’s individual goals and the growth you want to see. After learning about your business and lead generation goals, we recommend services that will benefit you the most.
After starting our agency in 2001 as a graphic and web design company in Chicago, we expanded our services to include online marketing and SEO.
At Tag Marketing, we treat all of our clients as partners, remaining professional while giving them personal treatment. Our client-focused, results-driven approach has created positive results for our clients time and time again.
Tag Marketing South Carolina
Hours: M-F, 9am-5pm