MAKE OR BREAK YOUR CHARLESTON, SC BUSINESS:

WHY A WEBSITE MATTERS

If you are viewing this page about web design, you may have a website that is underperforming because you did it in-house or hired some low ball web designer. Or perhaps you are a business owner who realizes that you will not make it in Charleston much longer without a website.

The “Smiling Faces, Beautiful Places” of Charleston will respond well to a business website that is designed and maintained by marketing professionals. The costs associated with creating your website design to appeal to them are well worth the investment, as inbound marketing is critical to the success of your business.

STATISTICS TO PONDER

Charleston businesses without a website, pay attention:

48%

48% of people cited that a company’s website is the #1 factor in determining the credibility of a business, according to Blue Corona.

61%

Outbound leads (such cold calls and purchased) cost on average 61% more than inbound leads through your website according to Hubspot.

47%

47% of buyers view at least 3-5 pieces of content before deciding to speak with a sales rep, according to Weidert Group.

39%

Roughly 39% of all purchases worldwide originated from an online search.

149

There are 149 web design companies in Charleston according to Manta and 18 web designer jobs according to Indeed and Google Local to keep up with growing demand.


Charleston businesses who are sold on the idea of having a website but made the mistake of not letting the marketing professionals handle it:

94%

A study found that 94% of negative survey feedback was related to their website’s design.

41%

41% of consumers will not engage with a website that’s poorly designed and outdated, according to MotoCMS.

$2.6B

The losses incurred by slowly-loading websites amount to $2.6 billion each year, according to InVision.

88%

88% of online consumers are less likely to return to a site after a poor user experience.

62%

62% of companies increased their sales by improving their mobile site user experience.

CHARLESTON: RAPID BUSINESS GROWTH, MAJOR CHALLENGES

While tourism and hospitality are the dominating industries, you will find just about every type of business in this lovely historic city. The area’s rapid growth offers the potential for enormous business success, but it also means the challenges they face are big. Businesses that operate in Charleston must use every tool at their disposal.

Charleston businesses face many challenges in developing, maintaining, and growing their website. As your business grows, your website must grow with it. It’s a never-ending process that can eat up many hours. Furthermore, a website designed to simply advertise your products or services will not generate leads. And you can’t even get the lead to begin with if you can’t drive traffic to the correct web page. After all, search engines like Google don’t rank websites, they rank web pages.

If your website is having trouble closing the sale, most likely you don’t have the correct information on the web page to match their stage of the buyer’s journey or maybe they encountered a poor user experience on their mobile device that made it difficult for them to make that purchase or final decision. If you don’t understand who the actual target audience is, there is no amount of optimization or marketing in the world that will give you any type of headway into the Charleston market.

Charleston: Rapid Business Growth, Major Challenges

Trying to handle your web design in-house, or ignoring the fact that you need one to compete in Charleston, can result in:

  • A low volume of traffic to your website and less foot traffic into your storefront
  • Failure to convert traffic into leads and opportunities

  • Leads that do not convert into customers and opportunities that never make a purchase
  • A low customer retention rate and poor consumer loyalty

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THE SOLUTIONS YOUR CHARLESTON BUSINESS NEEDS

We have a full understanding of the issues that small to midsize Charleston businesses face. Much like you, we have worn many hats and invested lots of time and effort into establishing and growing businesses in this city and the burbs.

When you let us take over your website design, you will free your time and resources to focus on running your company. We will develop a website that acts as a lead generating powerhouse and execute design and usability strategies that achieve your business goals now and long-term.

A well-optimized platform with great content is a critical marketing tool to compete in local search results. It serves the dual purpose of presenting your brand’s image and generating leads. When you invest in these services, you invest in your business’s success.

Backed by decades of experience in web development and inbound marketing, our team will ensure your investment provides a measurable return on your investment that an ordinary web designer or build-it-yourself platform could never reach.

The Solutions Your Charleston Business Needs

Armed with industry expertise and a wealth of resources, Tag Marketing can help you:

  • Attract a higher volume of both website and foot traffic in the competitive Charleston market
  • Engage the right visitors with the right content at the right time to turn them into qualified leads

  • Convert more leads into customers in your own backyard and throughout your target area
  • Delight customers to improve lifetime values and stop them from running off to your competitors

Lead Generation - Insurance Agency

Online Marketing Case Study. Doesn't Include Assisted Offline Sales & Renewals.

lead generation marketing case study for insurance company

$25:1 ROI

New Visitors

145%

Increase

Old: 4,663 Visitors

New: 11,439 Visitors

Conversions

124%

Increase

Old: 1.47% Conv Rate

New: 3.29% Conv Rate

Leads

216%

Increase

Old: 245 Leads

New: 804 Leads

Insurance Industry is HIGHLY Competitive!

CHARLESTON WORDPRESS WEBSITE DESIGN SERVICES

When Tag Marketing creates a WordPress site for you, we fill in the gaps that your Charleston competitors don’t even realize exists and unlock the full potential of the custom content management system (CMS) champion.

WORDPRESS PRICING & PACKAGES AS LOW AS $250/PG

Pricing for All Website Packages
Plan feature

Starter

$2.5K

Silver

$4K

Gold

$6K

Platinum

$10K
Cost Per Page $500 $400 $250
Features
Pages Developed up to 5 up to 10 up to 40
Market Analysis Yes Yes Yes
Outline Yes Yes Yes
Oversized Slideshow Yes Yes Yes
Strong Call-to-Action Yes Yes Yes
Contact Forms 1 1 3
Page Templates 2 2 6
Content Management WordPress WordPress WordPress
Mobile Friendly Responsive Responsive Responsive
Additional Charges
Copywriting $500/page $400/page $250/page
Stock Images $25 ea. $20 ea. $10 ea.
Web Hosting $15/mo. $15/mo. $30/mo.
Domain Privacy $5/mo. $5/mo. $5/mo.
Mandatory Maintenance
Performed Every 6 Months $150/yr. $150/yr. $450/yr.
Features
Cost Per Page $500
Pages Developed up to 5
Market Analysis Yes
Outline Yes
Oversized Slideshow Yes
Strong Call-to-Action Yes
Contact Forms 1
Page Templates 2
Content Management WordPress
Mobile Friendly Responsive
Additional Charges
Copywriting $500/page
Stock Images $25 ea.
Web Hosting $15/mo.
Domain Privacy $5/mo.
Mandatory Maintenance
Performed Every 6 Months $150/yr.
Features
Cost Per Page $400
Pages Developed up to 10
Market Analysis Yes
Outline Yes
Oversized Slideshow Yes
Strong Call-to-Action Yes
Contact Forms 1
Page Templates 2
Content Management WordPress
Mobile Friendly Responsive
Additional Charges
Copywriting $400/page
Stock Images $20 ea.
Web Hosting $15/mo.
Domain Privacy $5/mo.
Mandatory Maintenance
Performed Every 6 mos. $150/yr.
Features
Cost Per Page $300
Pages Developed up to 20
Market Analysis Yes
Outline Yes
Oversized Slideshow Yes
Strong Call-to-Action Yes
Contact Forms 2
Page Templates 4
Content Management WordPress
Mobile Friendly Responsive
Additional Charges
Copywriting $300/page
Stock Images $15 ea.
Web Hosting $20/mo.
Domain Privacy $5/mo.
Mandatory Maintenance
Performed Every 6 mos. $250/yr.
Features
Cost Per Page $250
Pages Developed up to 40
Market Analysis Yes
Outline Yes
Oversized Slideshow Yes
Strong Call-to-Action Yes
Contact Forms 3
Page Templates 6
Content Management WordPress
Mobile Friendly Responsive
Additional Charges
Copywriting $250/page
Stock Images $10 ea.
Web Hosting $30/mo.
Domain Privacy $5/mo.
Mandatory Maintenance
Performed Every 6 mos. $450/yr.

Before & After

website design for the commercial loan industry in charleston
website redesign for the commercial loan industry in charleston

Before & After

website design for the transportation industry in charleston
website redesign for the transportation industry in charleston

Before & After

website design for the food service industry in charleston
website redesign for the food service industry in charleston

CHARLESTON ECOMMERCE DEVELOPMENT SERVICES

Charleston Ecommerce Development Services

Tag Marketing knows online shopping inside and out and it all starts with choosing the correct eCommerce platform. Customization, integration, and competitor analysis is the key to earning Charleston residents’ trust and cash. We transform data points into an organized development strategy to execute a goal-breaking eCommerce site that grows with you.

A WEBSITE THAT WILL MAKE YOUR CUSTOMERS HAPPY & COME BACK FOR MORE

Website design for the automotive industry charleston