Apr 26, 2019 | Marketing, Reputation
10 minute read Far too many organizations wait until disaster strikes to make the investment necessary to build a positive online reputation. But there are very good reasons why you should take a proactive stance before a flurry of negative reviews surfaces or a...
Jan 26, 2019 | Marketing, Reputation
5 minute read Publilius Syrus famously said, “A good reputation is more valuable than money.” When it comes to business, a good online reputation can help you make money. Buyers in all industries are using digital content and internet searches to make their...
Sep 22, 2017 | Marketing, Reputation
6 minute read Anyone who uses Yelp on a frequent basis, or relies on positive reviews to bolster their online reputation is likely familiar with the controversies surrounding fake Yelp reviews. The two most relevant reasons are: When people or businesses pay someone...
Sep 8, 2017 | Marketing, Reputation
5 minute read Prior to the days of the internet and big search engines like Google, consumers learned of local businesses by way of direct mail, advertisements in the local yellow pages, word of mouth and reviews in newspapers. These days, however, the internet has...
