8 Local SEO Geo-Targeting Strategies
4 minute read Get Found Locally With SEO Geo-Targeting The world wide web is a big place (that’s why it’s called “worldwide”), but if you actually conduct your business in the real world and not just online, you want customers in your local area to find you...
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Hiring Marketing Agency Vs Freelancer [Pros & Cons Infographic]
14 minute read You finally got your business up and running, or maybe you have been established for a while. Now, you need to market it. Here’s an interesting fact to take into account when considering your marketing budget: 11.2% of overall revenue is the average...
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Hiring Marketing Agency Or Doing It Yourself [Pros & Cons Infographic]
4 minute read How do you grow your business? It’s not enough to just have a great product or service. You have to promote that product or service so prospective customers can learn exactly what makes your business and your products/services so great. And what...
How To Market Your Startup On A Budget – Small Business Marketing
9 minute read The famous line from Field of Dreams is that “If you build it, they will come.” That’s fine for the movies, but not much of a marketing strategy for your startup business. You’ve built it, but nobody is likely to come to your business unless they know...
Targeted, Personalized Email Campaigns: Nurture Leads, Inform & Upsell
8 minute read Nurturing Your Email Contacts The purpose of email marketing is to lead your contacts through their buyer decision process. While the end goal is to convert potential customers or upsell current customers, trying to sell them prematurely or...
How Much Does A Website Cost & What Are My Design Options
7 minute read Before we dive into how much a website costs and your options, let's discuss why you need one to begin with. Without a website, you might as well kiss your business goodbye. According to SCORE and a report by the Local Search Association, “Some...
Is Hiring A Professional Web Design Agency Really Worth It?
8 minute read. It’s tempting to get lured in by free website builders like Wix, GoDaddy, and Squarespace. They market themselves as the perfect solution for businesses of all sizes. They’ve focused on strategic marketing, emphasizing low cost, and ease of use. These...
Is A Print Catalog Worth The Investment & How Much Does It Cost?
5 minute read Print catalogs may seem outdated at first glance. But consider the unique opportunity print gives you. A physical book with pages a potential customer can turn is a tangible, memorable experience. It brings the shopping experience to them in unique and...
Marketing Tips That Can Take Your Restaurant Off Life Support
9 minute read The fallout of the Coronavirus pandemic has been swift, merciless and devastating for restaurant owners and their staff. Government-mandated shutdowns forced eateries to shut their doors to dine-in staff, cutting off a vital segment of customers. In the...
Want Your Offline Catalog To Drive Online Sales? Then This Is Vital
5 minute read Print catalogs HAVE NOT lost their sales-generating power in 2020, as evidenced by these statistics from Xerox: 57% of consumers prefer printed catalogs over digital catalogs. 69% of consumers consult a printed catalog before making an online purchase....