Want Your Offline Catalog To Drive Online Sales? Then This Is Vital
5 minute read Print catalogs HAVE NOT lost their sales-generating power in 2020, as evidenced by these statistics from Xerox: 57% of consumers prefer printed catalogs over digital catalogs. 69% of consumers consult a printed catalog before making an online purchase....
Transform Your Digital Catalog To A Sales Powerhouse Printed Version
4 minute read Think about how saturated the online market is with companies selling products. Good real estate in search results is at a premium and differentiating your business from competitors is challenging, to say the least. Now think about the volume of print...
How Does B2B Marketing Automation Work & The Best Ways To Use It
7 minute read In a way, marketing automation software is like magic for business-to-business (B2B) organizations. It directs messages to prospects and leads based on their stage of the buyer’s journey. The result? A higher level of engagement, which helps move them...
Your B2B Needed A FREE Google My Business (GMB) Like Months Ago
4 minute read 5 Benefits Of A FREE Google My Business (GMB) Listing It is easy to dismiss Google My Business (GMB) if you are a business-to-business (B2B) without a storefront. The FREE listing was designed primarily to showcase small to midsize local businesses....
Why Automated Workflows Improve Ecommerce Sales & Customer Satisfaction
4 minute read Running an eCommerce business can seem daunting for several reasons. First, capturing and maintaining customers’ interest in your products is challenging in the face of high competition. Second, it is tricky to balance an effective process for operations...
Paid eCommerce & Retail Ads: This Dynamic Duo Revs Up Online Sales
4 minute read Even before anyone knew what COVID was, you probably noticed the frequency of online ads picked up day after day. Retailers and ecommerce businesses were, still are, and will continue to storm social media feeds and websites. Why? Here are a few...
Google Favors Paid Search Results: If You Can’t Beat Them, Join Them!
3 minute read The Search Engine Giant’s Layout Is Optimized For Paid Results Landing a spot “above the fold” in Google search results is becoming nearly impossible. Why? Recent changes to Google's search result pages give paid ads almost total control of the screen,...
Catalog Marketing Is Essential For Supplementing Sales Now & Forever
4 minute read No, we are not joking. Really! Catalogs are still a viable marketing tool. How can this traditional, print marketing tool possibly hold its own against flashy digital marketing strategies? This fact might convince you: Consumers spend an average of 15.5...
Make These Marketing Mistakes If You Want Your Business To Fail
4 minute read Marketing During The Coronavirus Requires Treading Lightly Right now it is far too easy to make marketing mistakes that can cost your business customers, profits and reputation including: Posting or publishing offensive content Promoting products that...
How To Effectively Market Your Reopening During A Crisis
5 minute read Great, It’s Finally Time To Re-Open Your Business - Now What? When your brick-and-mortar business is able to reopen its doors, you may not necessarily be in a position to get back to business or marketing. Customers and employees wary of being exposed to...